In accordance with Coca-Cola’s press release, the brand new Coke Zero will comprise the identical substances, and its dietary worth will stay the identical. However, this new model will “optimize” the style of the drink. “Recognizing that tastes and preferences are all the time evolving, we’re centered on steady enchancment to provide followers the best-tasting Coca-Cola they need — with zero sugar or energy — provided in probably the most iconic packaging and powered by a few of our most artistic, consumer-centric advertising but,” Rafael Prandini, a trademark lead at Coca-Cola, mentioned in a press launch. The brand new product will begin showing on cabinets this month. The most important query right here is, why?