Coca-Cola and State Farm “reevaluating” their Overwatch League sponsorships

Supply: Blizzard Leisure

Coca-Cola and State Farm each launched statements to the Washington Post this week, indicating that they’re reevaluating their sponsorship relationships with the Overwatch League. The statements come amid the continuing backlash towards Activision Blizzard over a gender discrimination lawsuit filed towards the corporate two weeks in the past by the California Division of Honest Employment and Housing.



Full timeline of the Activision Blizzard gender discrimination lawsuit 


Coca-Cola, one of the vital outstanding sponsors of the Overwatch League, instructed WP, “We’re working with our companions at Blizzard as we take a step again for a second to revisit future plans and applications.” 


In an analogous assertion, State Farm instructed WP that they’re “reevaluating our restricted advertising and marketing relationship with the Overwatch League.” The corporate additionally reportedly requested that “no commercials run through the matches this weekend.”


Different OWL sponsors have additionally been quietly distancing themselves from the Overwatch League over the previous two weeks as properly. Many OWL viewers identified that the T-Cellular branding was not current throughout final week’s broadcasts. T-Cellular additionally disappeared from the Overwatch/FPS podcast Platchat that options a number of members of the OWL expertise group and the OWL web site.


Similarly, Cheez-It and Pringle’s logos have been faraway from the Overwatch League web site. Coca-Cola, StateFarm, Teamspeak, IBM, and Xfinity all proceed to seem on the OWL web site as of writing this text.


Whereas these statements might point out the Overwatch League will quickly be dropping sponsors, none of those sponsors have formally introduced they’re withdrawing their sponsorship of the league. | Coca-Cola and State Farm “reevaluating” their Overwatch League sponsorships


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