Coach in partnership with Rockefeller Center for Holiday Events – WWD
Coach today kicks off a ski-themed campaign starring actress Brittany O’Grady, TikTok star Wisdom Kaye, and models Tiffany Guo and Mia Regan. Performed by Zackery Michael, the cast showcased the brand’s key outerwear models of the season including colorful nylon striped outerwear, as well as cardigans, quilted leather bags and snowshoes Inspired by vintage pieces found in Lake Placid, NY and the Adirondacks.
“Coach Skiing is inspired by winter adventures and the possibilities of tomorrow,” said Coach creative director Stuart Vevers. “Playful and nostalgic, it reinterprets our heritage in the bold language of American sportswear.”
At the same time, Coach will introduce Snow City, a holiday-themed Give a Little Love-inspired digital game where players choose a Coach holiday animal – the Rexy dinosaur, Fuzz the polar bear. Pole, Belle the penguin, Holly the deer, Ginger the fox, Spike the hedgehog or the bird Robin – and race through snowy New York to collect “love.” At the end of each run, the player can share the collected love with friends while the points earned remain with the player, allowing them to unlock more Trainer holiday animal avatars . The player with the highest score is eligible to win the Trainer product.
The brand also signed a multi-year winter partnership with the Rockefeller Center, which will include the first skate chalets as well as a vacation van. The ski chalets overlook the Center’s famous ice rink and the Christmas tree, and offer a cozy dining experience with hot drinks and treats. Holiday Trucks will sell Coach ski and holiday collections along with Rockefeller Center seasonal merchandise. On December weekends, a monogram will be available for customers to personalize their items.
The partnership between Coach and Rockefeller Center is three years.
https://wwd.com/fashion-news/fashion-scoops/coach-partnering-with-rockefeller-center-for-holiday-events-1235006293/ Coach in partnership with Rockefeller Center for Holiday Events – WWD