Sports

Cleveland Guardians releases new devices, rebrands digital and social media platforms

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Cleveland Defenders

Cleveland’s baseball team has changed its name to the Guard, which means here’s a new outfit. On Friday, new team merchandise went on sale at Progressive Field Team Store. Other retailers will start selling the device next Tuesday. On Friday, the team also transformed all of its digital and social media platforms to reflect the new team name.

This week it was announced that the Guardian has settled a lawsuit by a local rollerball team with the same name. The team in the derby said there can’t be two “Cleveland Guardians”, but according to the Associated Press, the two sides announced a “friendly solution.”

Both teams will operate under the name “Cleveland Guardians.”

Cleveland has been using their old name for over a century, but announced last year that they would be switching to a new name as it was deemed insensitive to the indigenous population.

In 2020, owner Paul Dolan speak, “We will be India in 2021 and beyond is a difficult and convoluted process to define a new name and do all the things you do around activating it. “

At the time, he added, “We’re going to work as fast as we can while doing it right. But we’re not going to do something just for the sake of it. We’re going to take our time. We need to get it right.”

That name eventually became the Guardian and now they’ve made the change official.

Cleveland isn’t the only professional sports team to change its name because it’s derogatory, the Washington Soccer Team has changed its name before the 2020 season and has narrow the list of potential permanent replacements down to three.

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https://www.cbssports.com/mlb/news/cleveland-guardians-release-new-gear-rebrand-digital-and-social-media-platforms/ Cleveland Guardians releases new devices, rebrands digital and social media platforms

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