Christopher Raeburn on Timberland’s GreenStride Fall 2021 – WWD

Timberland revealed its GreenStride fall assortment on Thursday, and the waterproof boots are prepared for absolutely anything nature can throw its means.

The autumn 2021 assortment touts the model’s GreenStride innovation, named so for its mix of 75 p.c renewable sugar cane and pure rubber.

“The true key’s we’re actually going for a broad vary,” Timberland artistic director Christopher Raeburn stated in an interview with WWD. “We see [GreenStride as] an enormous a part of us cementing Timberland’s absolute possession of the boot, and naturally, the tradition that goes alongside it.”

Types vary in worth from $150 to $170 with GreenStride Photo voltaic Ridge males’s waterproof hikers being the primary to hit shops and on-line. The remainder of the kinds will observe in October, together with GreenStride TBL Originals Extremely waterproof males’s boots, GreenStride Edge waterproof boots for women and men and GreenStride Ray Metropolis ladies’s waterproof boots. Footwear within the assortment function Timberdry linings that are made with 50 p.c recycled plastic. For the footwear uppers, Timberland used its “Higher Leather,” so-dubbed for being sourced from gold (highest stage) or silver-rated tanneries designated by the Leather Working Group.

To have a good time the launch, Timberland held an occasion Wednesday evening and handpicked an array of change brokers for its marketing campaign. Journalist and filmmaker Sophia Li, Ghetto Gastro culinary collective cofounder Jon Grey, London-based birdwatching collective Flock Collectively and Los Angeles-based methodical artistic Rickey Y Kim (aka RYK), in addition to self-dubbed “botanical sculptor,” Olivia Rose, are among the many marketing campaign stars.

This summer time, Timberland teased its spring 2022 Trekker metropolis mountaineering shoe — a shoe designed for disassembly. Whereas GreenStride isn’t fairly prepared for disassembly, Raeburn spoke to what’s on the horizon.

“We’ve obtained issues coming by, only for full transparency,” stated Raeburn. “In the mean time, for GreenStride it’s a concentrate on getting the only real items proper, the supplies proper, but it surely’s a step towards the place we wish to be going. That’s the important thing factor about this, we’re fully clear. We’re not by any means saying that is the reply to the whole lot.”

The model is working with take-back accomplice ReCircled to perform the size disassembly of choose ranges. From a top-level view, the model dedicated to carbon neutrality by 2030, by establishing a provide chain with a “internet constructive impression” on the planet.

“One of many issues I’m happy with is Timberland, and VF as a complete, is investing in [sustainability and innovation],” Raeburn stated. “It’s going to be making a distinction.” | Christopher Raeburn on Timberland’s GreenStride Fall 2021 – WWD


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