Retrofete, the New York-based modern ladies’s put on model, has named Christine Gonzalez as vp of shopping for and merchandising, a brand new publish for the model.
She’s going to work alongside the design and artistic groups to additional develop Retrofete.com’s enterprise.
The web site was launched in Could 2020 through the peak of the pandemic, giving the client direct entry to the model for the primary time since its inception in 2018.
Most lately, Gonzalez was ladies’s shopping for director of Revolve, which she joined in 2008. She was liable for shopping for manufacturers throughout all segments and classes, and was promoted to divisional merchandise supervisor. On this position, she continued her efforts in rising all third-party companies, together with creating capsules and supporting advertising and marketing initiatives.
Discussing her appointment, Ohad Seroya, inventive director of Retrofete and Ser.O.Ya, stated, “With an eye fixed for curating the proper take a look at the intersection of aspiration and accessibility, Christine is a trusted veteran within the style panorama. Together with her finger on the heart beat, she is a powerhouse within the trade and can play a strategic position in remodeling Retrofete.com right into a one-stop procuring vacation spot that fulfills each ‘It’ lady’s wardrobe wants. She’s going to assist optimize every of our collections and unique types on Retrofete.com and create an assortment of contemporary, covetable appears that take the patron from day to nighttime.”
Gonzalez added, “As a result of my expertise is rooted at the start in planning, I all the time say look to the numbers for steerage, however belief your intestine with regards to traits. I really consider that style and the consumption of it’s an emotional expertise so you will need to perceive and prioritize the present mind-set and want of your buyer. Previously 12 months, we’ve spent a lot time indoors and the upcoming reemergence of the celebration lady will parallel that point with touring and going out. Timing is all the things and it’s the proper time for us to take Retrofete.com to the following degree.”
Along with increasing its on-line platform and presence, upcoming plans for the model embody diving deeper into the bridal trade and constructing out an 8,000-square-foot workplace, showroom and store and store (by appointment solely) conceptualized by design agency HUXHUX, led by Justin Huxol. Along with its present 4,000-square-foot showroom, they’re including one other 4,000-square-foot area at 231 West twenty ninth Avenue.
FOR MORE STORIES:
https://wwd.com/business-news/markets/christine-gonzalez-joins-retrofete-as-a-vp-1234992330/ | Christine Gonzalez, Previously of Revolve, Joins Retrofete as a VP – WWD