Chinese Star Lu Han Cuts Ties With Audemars Piguet

Lu Han had been a model ambassador for Audemars Piguet since 2018. Lu Han Studio Official Weibo

The studio of Chinese language actor and singer, Lu Han, issued a press release on social media platform Weibo on Sunday, saying he can be terminating his relationship with Swiss watch model, Audemars Piguet.

Lu Han has been an envoy for the model since 2018, however mentioned in yesterday’s assertion he had determined to finish the connection as a result of “improper feedback made by the Audemars Piguet model critically violate the one-China precept.”

Chinese language netizens had been calling on Lu Han to chop ties with Audemars Piguet following the resurfacing of an interview first revealed in 2020, wherein the corporate’s chief government, François-Henry Bennahmias, refers to Taiwan as “an ultra-modern, high-tech nation.”

China has lengthy maintained its stance that the self-ruled island is a part of its territory and references to Taiwan as a rustic are seen by many inside China as an assault on its sovereignty.

As soon as news of the remark started to be shared on Weibo, Audemars Piguet was fast to situation a written apology on the platform, posting a press release on Saturday that learn: “We deeply apologise for the current incorrect assertion. Audemars Piguet at all times adheres to the one-China place and firmly safeguards China’s nationwide sovereignty and territorial integrity.”

A part of the assertion issued by Lu Han’s studio saying the cut up mentioned that his group had urged Audemars Piguet to apologise on its international platforms in each Chinese language an English and so they had been unhappy with the native apology, issued solely in Chinese language.

BoF reached out to Audemars Piguet for remark, however didn’t obtain a reply previous to publication.

Be taught extra:

How to Avoid Brand Ambassador Controversy in China

Navigating China’s superstar ecosystem has at all times been a high-risk, high-reward gamble for international luxurious manufacturers, however the stakes are even greater on this unstable, politically charged 12 months. | Chinese language Star Lu Han Cuts Ties With Audemars Piguet


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