Chiara Ferragni, Safilo Sign Eyewear License – WWD

MILAN – Chiara Ferragni continues to construct her namesake style and equipment line.

On Monday, Ferragni and Safilo Group revealed that they had inked a licensing settlement for the manufacturing and distribution of the primary eyewear assortment below the entrepreneur’s signature label.

It didn’t take lengthy for the information, launched earlier than buying and selling hours, to hit the market. Safilo shares jumped 12.2 p.c at 1.93 euros by 9:15 a.m. CET on the Milan Inventory Change.

The Chiara Ferragni optical and solar vary will probably be unveiled for the spring 2022 season, hitting shops in January subsequent yr.

“We’re excited to welcome to our portfolio some of the well-known and highly effective digital entrepreneurs on the planet,” mentioned Safilo’s chief government officer Angelo Trocchia. “Collectively, we wish to create a brand new main and digitally boosted style eyewear model that instantly speaks to new generations, working in synergy with the extraordinary energy of Chiara’s world fan base to additional strengthen the presence of Safilo within the digital universe. It represents an ideal slot in our model portfolio and a major alternative for us to develop within the modern section.”

The settlement with Ferragni is in step with Safilo’s current digital transformation and can little question resonate with the youthful generations and Ferragni’s 24.8 million followers on Instagram.

“Safilo represents not solely excellence in eyewear but additionally, equally to my model, an important instance of Italian spirit with a worldwide attain,” mentioned Ferragni, CEO and artistic director of her namesake label. “They strongly believed in my model and in creating this new class. I selected Safilo due to the connection I felt with their values, their innovation and dedication to excellence. We labored collectively to create the gathering and I can’t wait to unveil it subsequent yr.”

That is the primary eyewear assortment below a license for Ferragni, though in March, as reported, she launched a sunglass capsule at Sunglass Hut and in Italy at Salmoiraghi & Viganò shops, each chains managed by Luxottica, in an settlement with the Italian eyewear big.

The Chiara Ferragni model was launched in 2013 as a footwear label, and regularly launched T-shirts and sweatshirts. For fall 2021, Ferragni launched the primary fall attire assortment produced by Swinger Worldwide, which additionally owns Genny and has lengthy been manufacturing the Versace Denims Couture line.

Whereas she continues to construct her social media following, Ferragni way back distanced herself from the mere function of influencer, piling up modeling contracts and taking on the role in 2017 of president and chief executive officer of TBS, the corporate that manages her The Blonde Salad weblog and actions. Ferragni can also be the CEO and artistic director of Serendipity, which manages her namesake line.

Earlier this yr, Ferragni mentioned her purpose was to achieve gross sales of 15.4 million euros in 2025 with a internet revenue of 4.4 million euros, and an EBIT margin of 44 p.c.

In November, the corporate signed a trio of offers to bolster its choices. Aeffe Group-owned Velmar SpA that month signed a multiyear licensing settlement with Ferragni for the manufacturing and distribution of underwear and beachwear bowing for fall 2021. Velmar produces collections for Custo Barcelona in a licensing settlement.

Ferragni additionally revealed a five-year licensing settlement with Italian high-end youngsters’s put on specialist Monnalisa to create attire for kids as much as age 10 ranging from the autumn 2021 assortment.

Final week, Ferragni was named global brand ambassador for Swiss watchmaker Hublot, as reported. She grew to become ambassador for Bulgari and hairstyling and equipment model GHD earlier this yr, along with earlier offers with the likes of Pomellato and Lancôme. In April, she joined to board of Tod’s and in June, she gained full control of Tbs Crew Srl.

Safilo has been efficiently rebalancing its model portfolio and has seen a powerful momentum within the U.S., China and on-line, in addition to a rise in prescription body gross sales, which helped the Italian eyewear firm return to revenue and report a rise in revenues within the first half, with a rebound well-above the primary half of 2019.

Within the six months ended June 30, Safilo reported an adjusted internet revenue of 4.4 million euros, in contrast with an adjusted internet lack of 63.7 million euros in the identical interval final yr.

Within the first half of 2021, revenues totaled 510.7 million euros, up 52.2 p.c in contrast with 335.6 million euros in the identical interval final yr. In comparison with the primary half of 2019, gross sales elevated 3 p.c.

Following the exit of licensed manufacturers Dior, Max Mara and, from the tip of June, Fendi, Safilo has been rebalancing its steady of manufacturers with the arrival of recent proprietary and licensed labels, from Blenders and Privé Revaux, to Levi’s, David Beckham, Missoni, Ports, Isabel Marant and Below Armour — successfully compensating for the licenses terminated on the finish of 2020. In Might, Safilo inked a license with Dsquared2 and, in July with Carolina Herrera.

Within the second quarter of 2021, the group’s on-line enterprise was up 64 p.c in contrast with the identical interval final yr, reaching 14.4 p.c of whole gross sales, because of the contribution of Blenders’ e-commerce gross sales and to the revenues generated by the web pure gamers and to Smith’s direct-to-consumer channel. | Chiara Ferragni, Safilo Signal Eyewear License – WWD


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