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The fashionable, fast-paced trend business feeds a tradition of waste that ends in tens of millions of tonnes of textiles burned or despatched to landfill yearly. Manufacturers are acknowledging the issue, more and more labelling merchandise with buzzwords like “round” and advertising and marketing luggage constituted of recycled fishing nets or sneakers crafted from plastic bottles. However the business nonetheless wants to search out scalable options to its waste downside.
This week on The BoF Podcast, chief correspondent Lauren Sherman speaks with chief govt of the Hong Kong Analysis Institute of Textiles and Attire (HKRITA), Edwin Keh, about methods trend can deal with the waste problem.
Recycling improvements that might flip outdated garments again into new supplies are on the horizon. However alongside investments to scale up new applied sciences, trend should rethink its strategy to design, Keh mentioned. “We make stuff, we use it and we would like it to go away, and we take new materials and we repeat that course of,” says Keh. “However not constructed into that course of is circularity and the design intent for it to be recycled.”
New recycling applied sciences should even have a compelling enterprise case to have the ability to compete with established methods of doing enterprise, says Keh. “In the event you resolve the science downside and also you don’t make the enterprise case for it otherwise you don’t create the logistics for it, then you have got form of like a half-baked answer that makes you’re feeling good, works effectively within the lab, however doesn’t have a real-world software.”
The style business additionally must get smarter about information analytics to grasp client tendencies and handle manufacturing accordingly, Keh says. “There’s a whole lot of alternative to work on extra clever methods to do analytics and… to not make [overproduction mistakes] within the first place,” he provides.
https://www.businessoffashion.com/podcasts/sustainability/chasing-the-holy-grail-of-circularity | Chasing the Holy Grail of Circularity | Podcasts