Centric Brands Builds Up Business with Izod, Coach – WWD

Centric Manufacturers Inc. is extending its licensing agreements with Izod and Coach into extra classes.

With Izod, Centric’s expanded licensing deal encompasses males’s sportswear, activewear and golf attire. As a part of the settlement, Centric may also function Izod’s e-commerce retailer, izod.com. Centric continues with its present licensing settlement for Izod children and equipment. Izod is owned by Genuine Manufacturers Group.

Moreover, Centric Manufacturers has change into the unique licensing companion with Coach. As a part of the deal, Centric will design, manufacture and distribute Coach ladies’s costume jewellery, and can increase Centric’s attain to Coach retail shops, making Centric the first supply for Coach costume jewellery globally by way of wholesale, retail, outlet and e-commerce channels.

Centric designs and manufactures Coach costume jewellery for Coach’s shops. That partnership  started in 2015.

Centric is a serious producer and licensee of greater than 100 manufacturers together with Calvin Klein, Frye, Jessica Simpson, Nautica, Frye, Joe’s Denims, Timberland, Tommy Hilfiger, Michael Kors and Beneath Armour, in addition to Coach and Izod.

In latest developments, Sid Keswani joined Centric as president in Could from Pandora, the place he was president, North America. Earlier, he served as chief government officer of Fiesta Mart and was at Goal for 19 years as a shops government. Ruth Hartman, an adviser with Bain & Co., former Lord & Taylor president and former chief merchandising officer of Le Tote, joined the board of Centric.

Final January, Centric acquired Style Magnificence,  the producer and marketer of pop-culture-inspired magnificence and private care merchandise.

In 2020, Centric, impacted by the pandemic, filed for Chapter 11 chapter however emerged from the restructuring course of the identical yr with new house owners Blackstone, Ares Administration and HPS Funding Companions, with Blackstone Centric being the bulk sponsor. The restructuring enabled Centric to eradicate about $700 million in debt. By the pandemic and chapter, Centric shut its personal shops, largely underneath the BCBG, Robert Graham and Joe’s Denims banners.

https://wwd.com/business-news/markets/centric-brands-builds-up-business-with-izod-coach-1234929617/ | Centric Manufacturers Builds Up Enterprise with Izod, Coach – WWD


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