Impressed by what they name the “different numbers” used to tout the efficiency of streaming reveals, CBS — with tongue planted a bit firmly in cheek — has detailed the billions upon billions of minutes seen of its broadcast reveals.
For the uninitiated, some background: Nielsen, for one, points a weekly “U.S. streaming rating” that denotes the High 10 in assorted classes, as measured by whole minutes of a program seen inside a week-long interval. Netflix, in the meantime, is within the midst of transitioning from touting what I’ll generously name “accounts reached” (i.e. those that sampled not less than two minutes of any collection) over the primary 28 days of launch, to tallying total hours viewed across all member accounts.
Leaping onto this “billions” bandwagon, CBS reviews that as a community this fall, its applications throughout all day components have amassed 166 billion minutes of liner viewing (business time not included), inserting it forward of NBC, ABC and Fox.
Measuring primetime programming alone, CBS claims 59 billion minutes watched – roughly 10 billion greater than its closest broadcast competitor.
Utilizing the identical streaming-style metrics, CBS notes that it boasts 4 of the highest six new collection: NCIS: Hawai’i (with 3.5 billion minutes seen), FBI: Worldwide (3.10 billion), CSI: Vegas (2.23 billion) and the highest new comedy, Ghosts (1.53 billion).
A number of of the opposite highlights shared by CBS:
♦ The FBI franchise has been seen for greater than 10 billion minutes over the primary seven weeks of this TV season. (FBI leads the best way with 3.64 billion minute, adopted by Most Needed‘s 3.26 billion and Worldwide‘s 3.10 billion.
♦ NFL on CBS has amassed 45 billion minutes this fall, up 2 % yr over yr.
♦ The Late Present has amassed 4.8 billion minutes, beating its closest competitors by 1.8 billion minutes.
♦ The Worth Is Proper leads all daytime reveals with 8.6 billion minutes seen, whereas The Younger and the Stressed is the o. 1 daytime drama with 7.8 billion minutes.
Maybe most enjoyable of all (although admittedly a bit extra faraway from that which it’s spoofing), CBS threw on this tidbit: “Because it premiered on CBS in 2003, viewers have watched over 3.8 trillion minutes of NCIS and all its spinoffs throughout broadcast, cable, streaming and syndication.”
https://tvline.com/2021/11/10/cbs-ratings-fall-2021-billions-of-minutes-viewed/ | CBS Touts ‘Billions of Minutes’ Considered, If Measured Like Streaming Reveals