Casablanca Makes a Big Women’s Wear Push With Selfridges Pop-up – WWD

LONDON — A year after entering the women’s wear market, Casablanca is making a giant push on this class by taking on the Selfridges atrium on the ladies’s flooring. The model additionally has a smaller pop-up area on the boys’s flooring.

From Aug. 17 to Sept. 5, the 2 pop-ups will carry a full spectrum of the autumn assortment together with the model’s new purse fashion, signature silk shirts, tailoring and its newest collaboration with New Stability on the XC-72 mannequin, which debuted within the model’s fall 2021 movie celebrating the Monaco Grand Prix.

Model founder Charaf Tajer stated it felt pure to work with Selfridges because the British division retailer has been supporting Casablanca from the very first assortment, and he likes the problem of making “an previous Casablanca getaway expertise inside the shop.”

“We’re very joyful to do it there. Selfridges is such an iconic retailer. And for a younger model like us to have the chance of expressing ourselves in such a rare method and to have this sort of amplitude, it’s improbable. I really feel so honored,” he added.

Jeannie Lee, head of ladies’s put on at Selfridges, stated the division retailer is wanting ahead to giving “the model a possibility to current their full imaginative and prescient to our prospects, in addition to introducing the model into our girls’s put on edit.”

Casablanca pop-up concept at Selfridges

Casablanca’s pop-up idea at Selfridges. 

He described the ladies’s pop-up arrange as “a really Mediterranean/South of France sort of structure with the arches in contradiction with the structure that there’s over there in Selfridges.”

Partitions are painted yellow consistent with the structure of Monaco, whereas artworks of racing will run all through the area contained in the arches. The atrium area can even be adorned with actual banana timber.

The U.Okay. has been “a really robust market and a really robust chief when it comes to picture,” as shoppers there are extra keen to just accept and embrace new manufacturers and designers, Tajer stated, including that the label is working towards opening its personal retail area within the close to future, with out revealing  extra particulars.


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