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Cartier Taps Lily Collins as Face of Its Clash [Un]limited Collection – WWD

Cartier has tapped Golden Globe nominated actress — and star of “Emily in Paris” — Lily Collins because the face of the its Conflict [Un]restricted assortment and the Double C de Cartier purse.

The brand new marketing campaign is the subsequent chapter for Collins and the Compagnie Financière Richemont-owned fine jewelry model, including her to the fold of Cartier Ambassadors, which embrace Jake Gyllenhaal, Troye Sivan, Willow Smith, Maisie Williams and Jackson Wang, amongst others.

Each as an actress and an creator, Collins has a long-standing private relationship with the model going again to childhood. “My mother at all times used to put on Cartier males’s watches once I was rising up,” she mused throughout a Zoom interview with WWD.

“I keep in mind loving the outsized look of it on her wrist, after which for my 18th birthday, she gifted me a watch, saying it will be with me my entire life,” the actress stated, “I simply have these familial recollections related to the home.”

When the decision got here to entrance the brand new assortment, Collins stated she was a bit shocked. “It felt like a part of this evolution of me rising up, it felt like an natural relationship that had been with me for thus a few years, however I by no means imaged that I’d formally be part of the household.”

Launched in 2019, the Conflict de Cartier assortment is the maison’s cool, youthful and edgy providing with three-dimensional spike-like studs, beads and clous carré. The Conflict [Un]restricted capsule assortment — not but seen by the general public — expands on that narrative with an assortment of restricted version jewellery creations meant to shake up the conventions of fine jewelry. The capsule, set for launch in September, will function spiked rings, bracelets and earrings utilizing white gold, onyx, diamonds and amethyst, in addition to two high-end watch kinds providing the maison’s distinctly edgy takes on a timepiece.

“When it got here to expressing the duality of the Conflict [Un]restricted jewellery, Lily Collins was the plain selection,” stated Arnaud Carrez, Cartier’s worldwide advertising and communications director. “Distinctive and dedicated, Lily Collins embodies a brand new era of artists who dare to disclose their completely different sides, generally traditional and chic, generally inventive, generally even extravagant. In abstract, individuals who don’t restrict themselves.”

Collins, who dazzled in a Cartier Magnitude Excessive Jewellery necklace and earrings that wanted its personal safety workforce on the 2019 Met Gala, defined of the [Un]restricted jewellery providing, “There’s this combination of femininity and masculinity that performs off completely different sides of your character and provides a pop of the surprising into a glance or a sense….The gathering is so progressive.” Now that the world is cautiously reopening and occasions are starting to renew, Collins stated she might see herself sporting a number of of the items she had on set whereas capturing the marketing campaign.

The photographs, shot by American photographer Zoë Ghertner, seize Collins in an edgy and robust mild with slick hair and energy dressing as a complement to the spiked baubles.

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Lily Collins within the Cartier Conflict [Un]restricted marketing campaign. 
Zoë Ghertner

“The graphic and boldness of items helped dictate the texture of the shoot,” Collins defined.

The actress just lately wrapped filming season two of her Emmy-nominated Netflix present “Emily in Paris,” posting an “au revoir, Paris” image on her Instagram final week alongside fiancé Charlie McDowell. The comedy-drama collection was created by “Intercourse and the Metropolis” creator Darren Star and, just like SATC, Collins’ character Emily’s clothes and accessories usually garner as a lot consideration because the storyline itself. “Clothes actually dictates the way you stand, sit, really feel, stroll and to me, that has a lot to do with the way in which wherein a personality strikes. It bleeds into how they really feel in each scene,“ she stated when requested how costuming performs into her character growth.

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Rings from Cartier’s Conflict [Un]restricted assortment. 
Zoë Ghertner

“Like with Emily, it’s a world of colour,” the actress stated. “And identical to in on a regular basis life, how our wardrobe is an extension of who we’re or how we really feel about ourselves, that’s precisely what costumes do for the character that you simply play. They’re the outward illustration of who they’re, and for an viewers, clothes says a lot about who [the character is], that the character doesn’t get to say within the dialogue.”

 

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Cartier’s Conflict [Un]restricted marketing campaign starring Lily Collins. 
Zoë Ghertner

Collins says the pandemic has helped her be taught quite a bit about herself and her capabilities as an individual, and shared a little bit of her self-care routine.

“I write 5 minutes each morning in a gratitude journal,” she stated. “It’s about altering your mindset. As a substitute of writing issues down which have occurred to you, or issues you’re nervous about in unfavorable method, it turns your perspective round, serving to you concentrate on the constructive.“

One other go-to for Collins during the last yr and a half has been podcasts. “Within the pandemic, listening to podcasts made me really feel rather less alone. It felt like I used to be socializing in my head,“ she stated.

 

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https://wwd.com/accessories-news/jewellery/cartier-taps-lily-collins-face-clash-unlimited-collection-emily-in-paris-1234898676/ | Cartier Faucets Lily Collins as Face of Its Conflict [Un]restricted Assortment – WWD

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