Can’t find a Rolex or Patek Philippe? Blame the Reddit crowd

Even Swiss Watch retailer Group Plc, which has always been able to secure Rolex for its stores in the UK and US, runs out of stock around July, as demand escalates month by month. Now it is working with Rolex to come up with a new concept where it carries a wide range of watches just for show. Customers can come and try on models, including the Submariner and Daytona, rarely seen in stores before, and then register their preferences – just like at a car showroom. .