Business

Burger King sells 37 cents Whoppers through Saturday

Get this: the fast food giant Burger King is lowering the price of its signature Whopper sandwich to almost the price of a gum.

Internationally owned restaurant brand
QSR,
+ 0.46%

The burger chain is temporarily raising the Whopper price back to 37 cents on Friday and Saturday (December 3 and December 4) to celebrate the 64th anniversary of the sandwich’s debut on the menu. The deep discount marked the 1957 price of a traditional-style grilled burger with lettuce, tomatoes, mayo, ketchup, pickles, and onions, which normally costs around $4 today.

“In 1957, Burger King changed the game with the introduction of the Whopper sandwich – an iconic flame-grilled burger made your way (with 1,024 potential combinations to be exact) ,” wrote Zahra Nurani, head of marketing communications for Burger King North America, in a statement. “And now, 64 years later, we’re excited to celebrate our beloved burger by offering The Whopper at its original price of 37 cents exclusively to members of Royal Perks.”

However, the refund agreement is only available to Burger King Royal Perks members, and must be ordered online or on BK’s app.

Rival burger chain McDonald’s
MCD,
-0.02%

recently ran a similar promotion, food Egg McMuffins for only 63 (raised back from today’s $3.99) in November to mark the breakfast sandwich’s 50th birthday. Customers must also order pre-marked McMuffins through the McDonald’s app to take advantage of the deal.

Read more: Why McDonald’s sells Egg McMuffins for just 63 cents – and how the 50-year-old sandwich revolutionized fast food

See more: Arby’s has meats – and now vodka

Burger King Royal Privilege The program is a service that allows customers to accumulate points through purchases in exchange for menu items. Other chains like McDonald’s, Chipotle
CMG,
-1.03%

and Starbucks
SBUX,
-0.68%

offers similar programs.

Burger King recently partnered with Robinhood Inc.
HOOD,
-10.00%

to offer members of its Royal Perks programs the opportunity to earn cryptocurrency through qualifying purchases. Customers can earn bitcoin
BTCUSD,
-3.92%
,
ethereum
ETHUSD,
-5.67%

or dogecoin
DOGEUSD,
-4.90%

by spending $5 on the Burger King app.

Shares of International Restaurant Brand
QSR,
+ 0.46%

down about 7% so far this year, compared with a 7.97% gain for the S&P 500
SPX,
-1.47%

in the same time period.

https://www.marketwatch.com/story/burger-king-selling-37-cent-whoppers-through-saturday-11638556462?rss=1&siteid=rss Burger King sells 37 cents Whoppers through Saturday

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