Broadcaster Sky Launches ‘Sky Showcase,’ ‘Sky Max’ in Major Re-Brand

Comcast-owned British broadcaster Sky has introduced a serious rebrand of its channel portfolio, together with the retirement of its flagship channel Sky One.

The long-running channel, which was first launched in 1982, has, over the a long time, been dwelling to all the pieces from new episodes of “The Simpsons” to the “Associates” reunion particular. However from Sept. 1., Sky One can be changed by a brand new linear-only flagship referred to as Sky Showcase, which can sit in the identical slot (106) on the EPG, and have a collection of content material from throughout Sky’s portfolio, together with Sky Nature, Sky Crime, Sky Arts and Sky Documentaries, amongst others.

Different adjustments deliberate by the broadcaster embody the launch of a wholly new channel, Sky Max, which the community says would be the dwelling of “blockbuster leisure,” and a positive tuning of Sky Comedy, which launched in January 2020, to incorporate British choices along with U.S. ones.

“We’d like to consider it as a little bit of a time for a reset,” Sky’s director of program technique, Jamie Morris, informed Selection. “It’s been actually profitable yr [for Sky One], so the content material is stronger than ever. We simply need to make our portfolio providing as clear as doable to prospects.”

The imaginative and prescient for Sky Showcase, Morris defined, is to “usher in content material from throughout our portfolio. And it’ll be curated, so at anybody level you may see a documentary sat aspect by aspect with an arts program aspect by aspect a comedy or a drama. So it will likely be actually all of our content material throughout Sky in a single vacation spot.”

“Showcase is a really express identify,” he added of the brand new moniker. “You recognize what it’s, which is showcasing one of the best of Sky.”

Sky Max, in the meantime, can be each a channel and an “on-demand vacation spot,” in keeping with Morris. “And it’ll actually be shorthand for ‘blockbuster leisure,’ whether or not that’s in U.Ok. originals…or U.S. drama,” he mentioned, pointing to titles equivalent to “COBRA Cyberwar,” “The Flight Attendant” and “By no means Thoughts the Buzzcocks,” which, in keeping with Morris, can be a Sky Max-branded present sooner or later, as will “A League of Their Personal” and “The Russell Howard Hour.”

Morris appeared clear, nevertheless, that there can be no overlap between Sky Max and Sky Atlantic, which he outlined as “the house of U.S. premium drama, as in actually chewy, grown-up drama” equivalent to “Gangs of London” and “Landscapers.” Sky Max content material is “actually premium in values however leisure at its coronary heart.”

As for Sky Atlantic, though Sky’s long-standing cope with WarnerMedia seems to be more and more unlikely to be renewed when it ends in 2025 (Warner has confirmed it is not going to roll out its SVOD service HBO Max in nations together with the U.Ok. and Germany in the course of the time period of its present output cope with Sky), Morris confirmed the broadcaster’s dedication to the channel. “Sky Atlantic is all about grown-up drama so we all know there’ll at all times be a necessity for that,” he mentioned. “And I feel that may stay as such whatever the future.”

Within the meantime, Sky is targeted on tightening up its genre-led method to its portfolio. “Our channel manufacturers are all about giving clear and concise messages to our prospects,” Morris mentioned. “I feel there’s loads of content material on the market and we need to be very clear with our prospects that Sky stands for actually premium originals, top quality and quantity.”

https://selection.com/2021/television/information/sky-showcase-sky-one-rebrand-1235028208/ | Broadcaster Sky Launches ‘Sky Showcase,’ ‘Sky Max’ in Main Re-Model


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