EXCLUSIVE: Movement Image Change (MPX) has offered North American distribution and NFT (non-fungible token) rights of Brian Baumgartner (The Workplace) music-comedy Electric Jesus to 1091 Photos.
The 80’s throwback film charts the story of a never-famous teen Christian hair metallic band which spends the summer season of 1986 enjoying rock music meant to ‘make Jesus well-known’.
Written and directed by Chris White, the movie options Baumgartner alongside Judd Nelson (The Breakfast Membership), Shawn Parsons, Rhoda Griffis and Claire Bronson. Pic is produced by Chris White and Emily Attain for Hair Band Glory, LLC.
1091 Photos and MPX have particularly negotiated rights across the movies’ NFT and digital merchandising rights, marking one of many first market offers for these rights within the unbiased house.
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James Andrew Felts, CEO of MPX commented: “The sensible utility of non-fungible media rights may have a cloth affect on deal buildings equally to the SVOD rights craze of the mid-2000’s. As a gross sales group we’re extremely invested in understanding and correctly capitalizing this new media proper for our shoppers. On this case we’re motivated by 1091’s imaginative and prescient and plan for the dealing with and monetization of those rights.”
“We’re excited to rock out with MPX on this wonderful movie,” stated 1091’s head of content material Eric Min. “The complete forged is totally improbable and the movie, in all its hair band glory, appeals to huge audiences so part of our advertising rollout plan is to launch a set of NFTs as digital collectibles and we hope it will deepen engagement and improve content material experiences for audiences.”
1091 Photos plans to launch the movie on digital on November 2nd with a nationwide advertising marketing campaign to help the discharge.
The deal, which was struck in current weeks, was negotiated by Ryan Bury and James Andrew Felts of MPX on behalf of the filmmakers and Eric Min and Lev Avery-Peck on behalf of 1091 Photos.