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Brian Atwood Designs Women’s Shoe Capsule for Scarosso – WWD

MILAN — Scarosso is getting hyper-feminine, courtesy of Brian Atwood.

The Italian direct-to-consumer footwear model has teamed up with the American designer to launch its first assortment of high-heeled shoes. The capsule, debuting on the shoe label’s on-line retailer on Nov. 12, consists of pumps and over-the-knee boots with stiletto heels, in addition to platforms and ankle boots, crafted from a spread of supplies, together with mirrored napa leather-based with snakeskin textures, suede and patent leather-based. The colour palette spans from traditional tones of black, taupe and brown to brilliant shades of pink, emerald inexperienced and pink, together with leopard patterns.

“We wished to begin our new journey on this new product class with a top-notch designer on this sector, that would give us precise credibility,” mentioned Scarosso model supervisor Gaetano D’Angiulli, explaining the corporate’s resolution to ask Atwood to design the capsule. “We although he was the suitable door opener on this market sector, that we’re eager to discover.”

“I believe that this collaboration represents an ideal match, since Scarosso is a superb producer of Italian shoes and I’m a designer with a powerful expertise of the Italian design,” mentioned Atwood. “My aim has been to design traditional types, types of staples in a lady’s wardrobe because of their mixture of wealthy supplies and important but impactful design. I believe that Scarosso is having the prospect to enter the high-heeled sneakers market with a ‘wow’ impact.”

This isn’t the primary time that Scarosso collaborates with Atwood. Final 12 months, marking Breast Most cancers Consciousness Month in October, the model and the designer unveiled a capsule assortment of velvet slippers embellished with New York restaurant Pietro NoLita’s “Pink as F–okay” motto.

 

Brian Atwood x Scarosso footwear capsule collection

Kinds from the Brian Atwood x Scarosso footwear capsule assortment.
Courtesy of Scarosso

Whereas Scarosso began its enterprise within the males’s shoe section, the ladies’s assortment accounts over 30 % of the corporate’s complete gross sales. “We see nice potential within the ladies’s enterprise, which continues rising,” mentioned D’Angiulli.

The corporate, which produces its collections in Italy, counts Europe as its largest market, accounting for 60 % of Scarosso’s complete gross sales, that in 2021 elevated 60 % in comparison with the earlier 12 months.

America are the model’s second market, accounting for 30 % of the corporate’s gross sales. “We’re getting nice leads to the U.S., the place we see nice alternatives for additional progress,” mentioned D’Angiulli, explaining that the corporate’s success available in the market has been boosted by a method leveraging digital advertising and marketing and environment friendly logistics.

See additionally: 

InStyle Continues Collaboration Push With Parisian Brand Ba&sh

Marilyn Monroe, The Laundry Room Link for Collaboration

Author Candice Brathwaite on First Fashion Collaboration, Making the Industry More Inclusive

https://wwd.com/accessories-news/footwear/brian-atwood-womens-shoe-capsule-scarosso-1234992887/ | Brian Atwood Designs Girls’s Shoe Capsule for Scarosso – WWD

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