Breitbart Launches MAGA Rival With Politico’s Playbook

Breitbart is set to launch a Beltway-focused newsletter, following the vein of the popular Politico Playbook but for one MAGA audience, The Daily Beast learned.

With a launch expected early in the new year, the brand new newsletter — which will be written in the staunch, anti-establishment populist voices of the Republican Party — will serve as a daily email message for conservative Hill staffers and media members live within what the website derisively refers to as “swamp” or “DC political bubble. ”

Supported by Breitbart political editor Emma-Jo Morris, the DC production will serve as one of the soon become a total of five daily email journals from pro-Trump publications. Morris joined Breitbart in November, previously serving as deputy political editor of the The New York Post, where she broke a Chain of the stories about Hunter Biden’s emails were extremely popular in the conservative media and serve as an important talking point the end of the Trump 2020 campaign.

“It became clear to me within minutes of meeting Emma that she was more than simply a passionate and fearless reporter, she deeply understood the lessons of Andrew Breitbart and his editorial voice. newspaper named after him,” Breitbart editor -Alex Marlow speak at the time Morris’ recruited. “In the spirit of Andrew, her biggest hits are not only exposing the political corruption in our midst, but also the establishment media.”

Indeed, most of the length of the daily newsletter will be in the spirit Andrew Breitbart, the store’s late founder, who was known for his confrontations with critics and declaring “war” on the liberal establishment. Daily email looks like it will be filled with DC gossip in Breitbart’s colorful populist voice.

A spokesperson for Breitbart declined to comment when contacted by The Daily Beast.

Breitbart’s entry into the Beltway newsletter game comes as Politico’s iconic product faces a host of new competitors such as Axios, Punchbowl, and The Washington Post’s Five-minute fix. (Last month, The Daily Beast reports that Politico’s four-man Playbook team was besieged by the editorial direction of their influential newsletter’s internal drama.)

As Breitbart’s new DC-focused product lead, Morris brings with him his seemingly certain connections to Trumpworld figures, including Breitbart boss and former Trump strategist Steve Bannon, whom Morris said serves as a source of her stories about young Biden’s “laptop from hell” and a word of encouragement to the reporter message prior to their publication.

“I think your life is about to change,” Morris recalls Bannon texting her before Post published articles, including a allegations Biden’s eldest son used his family connections to earn a substantial day’s salary from a foreign natural gas company. Breitbart Launches MAGA Rival With Politico’s Playbook


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