Squid fishing game is a Korean hit Netflix series that was released last September. Among them, 456 people with financial debt, compete with each other in deadly games for the prize, worth 45.6 billion won (about 38 million USD) of Korea. The series has become an internet craze and is also Netflix’s most watched series as of the time of writing.
American YouTuber MrBeast recreated the entire show for his videos, including all the game sets. Just like the series, 456 people played for $456,000. Video sponsored by Brawl Stars and Youtuber included ads for the game midway through the video. A link to download the game was included in the description, with MrBeast promising a “free prize” to everyone who downloaded within a week.
MrBeast claims that his Squid Game video, which cost him $3.5 million, was “sponsored” by Brawl Stars. It was released on November 24 and has since surpassed 135 million views.
According to data from Sensor Tower, six days after the video’s release, Brawl Stars Worldwide downloads have increased 41 percent (compared to the week before the video was released). This was especially driven by the US, where downloads increased 350% from last week to 263,000.
In-game revenue also increased sharply. In the six days after the video’s release, global player spending stood at $8.2 million, up 54% from the previous week. The United States alone contributed $2 million to this.
https://dotesports.com/mobile/news/brawl-stars-sees-sharp-increase-in-downloads-after-mrbeasts-squid-game-video Brawl Stars sees a huge increase in downloads after MrBeast’s Squid Fishing Game video