Brands Want You to Go Steady, Not Play the Field


However can the more and more refined gimmicks of “brandlonging” flip fickle shoppers into devoted members?

https://www.washingtonpost.com/enterprise/brands-want-you-to-go-steady-not-play-the-field/2021/09/05/013f2d88-0e4a-11ec-baca-86b144fc8a2d_story.html?utm_source=rss&utm_medium=referral&utm_campaign=wp_business | Manufacturers Need You to Go Regular, Not Play the Subject

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