Brand Susan Alexandra Opens Its First Store in NYC

Designer Susan Korn didn’t assume opening a retailer for her colourful model Susan Alexandra would actually be doable.

“Name it a COVID dream,” Susan mused to me, holding her canine as she confirmed me across the house.

In April of 2021, Susan signed a lease on 33 Orchard Road, a slim previous tattoo store proper throughout the road from Sandy Liang, Bode, and Scarr’s Pizza. The shop opens at the moment. The place needed to be gutted, however it labored out for the most effective. Plus, she bought a deal on the hire.

Susan was in a position to design the shop, alongside designers Lula Galeano and Levi Shaw-Faber. Utilizing yellow, blue, and pink tiles to embellish, the shop appears like the within of a Susan Alexander bag. On one wall, there’s a fountain, which Susan claimed could be a wishing effectively, embellished with a feminine tiled face that has not but been named. The previous ceiling was painted vivid pink, with customized beaded lighting fixtures hanging from it, making the slim house really feel limitless and expansive.

“We even beaded the door deal with,” says Susan. “It’s an enormous banana! We made sconces within the form of big fruits. There’s a little bit of Alice in Wonderland ‘via the wanting glass’ vibes from the second you stroll in.”

Clockwise from left: Susan Korn Photograph: Sarah ScheckerPhotograph: Sarah ScheckerPhotograph: Sarah Schecker

Clockwise from left: Susan Korn Photograph: Sarah ScheckerPhotograph: Sarah ScheckerPhotograph: Sarah Schecker

The shop options a few of Susan’s favourite designers, like ceramics created particularly for the shop by Dominique Ostuni. There was a Larry David mug, a candleholder impressed by Orchard Road, and enormous mugs embellished with fruit. There have been customized candles designed by her sister, Janie Korn, and ceramic-fruit paperweights by Bernie Kaminski. 

The shop will even have some exclusives, like an Orchard 33 bag based mostly on the wall tile, and can supply folks the possibility to design their necklaces within the retailer.

“I would like it to be an area for all of my favourite issues,” Susan mentioned.


blank | Model Susan Alexandra Opens Its First Retailer in NYC


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