Within the wake of an explosive 12 months for the model, Boy Smells has named its first chief government officer.
David Duplantis will probably be filling the highest slot on the firm. Duplantis’ résumé contains roles at Banana Republic, J. Crew and Coach, and an announcement from the model cited his retail expertise as a power it hoped to leverage. Most just lately, he labored as an adviser to early-stage firms.
The model has stood to profit from the pandemic-induced swell in house fragrance gross sales. In 2021, Boy Smells has already tracked a 305 p.c improve in wholesale, due to expansions into 100 Nordstrom shops and key House NK markets just like the U.Okay. Its d-to-c enterprise additionally grew 450 p.c since 2019. Its wonderful fragrance assortment now makes up 15 p.c of gross sales.
The model has constructed on its success with buzzy collaborations, equivalent to these with trend model Ganni and Grammy-winning singer Kacey Musgraves.
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