Boucheron Opens Saks Fifth Avenue Shops-in-shop in Boston, Bal Harbour – WWD

Boucheron and Saks Fifth Avenue see a future in big-ticket baubles. In August the Parisian jewellery maison opened shops-in-shop at Saks shops in Boston and Bal Harbour, Fla. A spokesperson for Boucheron stated the Boston market was chosen for its well-traveled clientele and to construct upon the jeweler’s Northeast visibility, whereas Bal Harbour, its first Florida door, is vital for the agency’s home and worldwide shoppers, particularly from Latin America. The retailers enhance the model’s North American footprint, which incorporates the Vault at Saks and Bergdorf Goodman in New York; Neiman Marcus in Beverly Hills; San Francisco; Chicago; McLean, Va., and Holt Renfrew in Toronto’s Yorkdale neighborhood and Vancouver.

“The U.S. has change into a precedence for the maison’s retail technique, the place we see an natural and regular development notably because of our important excessive jewellery enterprise,” stated Boucheron’s spokesperson, including a company-owned retailer is on the horizon. “We’re at present intently evaluating this chance in New York with very thrilling news to come back on the subject quickly.”


A rendering of the Boucheron retailer in Boston.
Courtesy Picture

Each retailers at Boston and Bal Harbour take items of Boucheron’s Place Vendôme flagship redesign that was unveiled in 2019. Traditional codes of its hôtel particulier’s Parisian structure and interiors resembling molded frames in darkish marble and black steel frames are supposed to transport buyers to the mom ship. Measuring 170 sq. toes, the Boston store’s graphic vegetal motif attracts from the flagship’s nature-inspired Winter Backyard part. A part of the latest makeover of Saks Bal Harbour’s floor ground, Boucheron’s store there totals simply over 200 sq. toes and joins new jewellery shops-in-shop for Chanel, Repossi and Piaget.

The Boucheron spokesperson stated merchandise touches on collections like Quatre, Serpent Bohème, Jack de Boucheron, Animaux de Assortment and Nature Triomphante, in addition to a collection of wonderful jewellery and special-order creations. Saks plans to host opening occasions for Boucheron within the fall. | Boucheron Opens Saks Fifth Avenue Outlets-in-shop in Boston, Bal Harbour – WWD


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