Bottega Veneta opens first store in downtown New York in SoHo – WWD

Bottega Veneta continues to pursue New York’s most discerning shoppers. Following a pop-up store this summer in Brooklyn’s trendy Williamsburg neighborhood, the brand today opened one in SoHo.

Located at 101 Greene Street, Bottega’s 3,000 square foot space of leather goods, shoes, jewelry and ready-to-wear accessories for men and women is the brand’s first location in the heart of the city. New York City center. The store adds to Bottega’s presence in New York City, where it also maintains a large flagship neighborhood on Madison Avenue.

A rep said the store had been in the concept phase since November 2020, before the sudden departure last month of creative director Daniel Lee. . ”

Inside Bottega Veneta's SoHo store.

In Bottega VenetaSoHo’s store.
Courtesy / Bottega Veneta

The space includes custom-made furniture and fixtures for the SoHo venue, such as Turkish woven rugs installed in the fitting room, leather furniture made for the VIP area, stone floors and special plastic.

Bottega has collaborated with local artists and craftspeople on this space, including wooden elements made by Brooklyn woodworking workshop Vonnegut/Kraft – their work extends to display furniture shoes, door handles and signage.

The Italian label continues on a new, more trendy trajectory – currently under the recently appointed creative director Matthieu Blazy, who replaced Lee shortly after he left. Bottega Veneta opens first store in downtown New York in SoHo – WWD


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