Birkenstock and Proenza Schouler are persevering with their partnership with a brand new unisex capsule assortment that expands on their preliminary collaboration’s unique designs via an experimentation with coloration.
“Founders Jack McCollough and Lazaro Hernandez have been precious companions which can be utterly aligned with our core values, two creatives that attempt to search out the proper steadiness between type and performance,” mentioned Birkenstock chief government officer Oliver Reichert of the Proenza Schouler designers.
The most recent collaboration is meant to hold the wearer from late summer time to early fall and showcases signature Proenza Schouler palettes of vibrant cobalt blue and rustic baggage burgundy, and elevated neutrals in black and ecru.
Birkenstock and Proenza Schouler have enlisted photographer Collier Schorr to seize singer and songwriter King Princess because the face of the marketing campaign.
The capsule assortment, which is priced between $300 and $450 and launches Aug. 6, will likely be out there at 1774.com, proenzaschouler.com, choose Birkenstock and Proenza Schouler retail places, in addition to choose retailers worldwide.
https://wwd.com/accessories-news/footwear/birkenstock-unveils-latest-collaboration-with-proenza-schouler-1234892867/ | Birkenstock Unveils Its Newest Collaboration With Proenza Schouler – WWD