Beyoncé & Jay-Z Create A $2 Million Scholarship With Tiffany & Co. To Support HBCUs


Beyoncé And Jay-Z Create A $2 Million Scholarship With Tiffany & Co. To Help HBCUs

Collectively, Beyoncé, 40, and Jay-Z, 51, are giving again to Traditionally Black Faculties and Universities (HBCUs).

The Shawn Carter Scholarship Basis, BeyGOOD, and Tiffany & Co. have all come collectively to create the About Love Scholarship. 


Beyonce, Jay-Z

The About Love Scholarship, will present $2 Million in funding to college students within the arts and/or inventive fields at Lincoln Unversity of PA in Pennsylvania, Norfolk State College in Virginia, Bennett School in North Carolina, College of Arkansas Pine Bluff in Arkansas, and Central State College in Ohio.

All of that are small non-public and state HBCUs.


The news of Beyoncé and Jay-Z’s new scholarship comes after the couple confronted backlash for his or her About Love marketing campaign with Tiffany & Co. for carrying the long-lasting Tiffany Yellow Diamond and posing with a never-before-seen portray by Jean-Michael Basquiat.

As previously reported, buddies of the late artist weren’t glad concerning the advert and spoke out towards it. Alexis Adler, who lived with the artist stated,

“I’d seen the advert a few days in the past and I used to be horrified. The commercialization and commodification of Jean and his artwork at this level — it’s actually not what Jean was about.”

She continued,

“Sadly, the museums got here to Jean’s artwork late, so most of his artwork is in non-public arms and other people don’t get to see that artwork aside from the reveals. Why present it as a prop to an advert? Mortgage it out to a museum. In a time the place there have been only a few Black artists represented in Western museums, that was his purpose: to get to a museum.”

Following the news of the diamond, which has been labeled as ‘blood diamond’ as a result of its historical past, Beyoncé was reportedly ‘offended and disillusioned.’

Her mom, Tina Lawson,67, defended the singer saying,

“What number of of you socially aware activist personal diamonds ? I believed so ! Effectively guess what did you go to attempt to examine to see the place the diamond got here from? Most likely not ! So once you guys get engaged you gained’t have a diamond you gonna placed on a sterling silver band And also you higher take a look at the place it got here from and the origin of the place got here from and why you add it take a look at the requires the Leather-based that you just bizarre as a result of they made it got here from one other nation to ban and never purchase diamonds proper as a result of your righteous !!



Beyonce Knowles & mom Tina Lawson

The About Love Scholarship purposes will open at every college on Friday, September tenth, 2021, and can shut on Sunday, September twenty sixth, 2021 at 11:59 pm EST.


How do you are feeling concerning the Carter’s scholarship for HBCUs? Inform us within the feedback. 


https://thejasminebrand.com/2021/09/09/beyonce-jay-z-create-a-2-million-scholarship-with-tiffany-co-to-support-hbcus/ | Beyoncé & Jay-Z Create A $2 Million Scholarship With Tiffany & Co. To Help HBCUs


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