Best book covers of 2021

As a book cover designer working with a variety of publishers ranging from independent publishers to large commercial companies, I am acutely aware of the importance of covers to a book’s success. . In today’s digital environment, covers are an important marketing tool, in ways you wouldn’t have imagined even 10 years ago: cover reveals on Instagram and Twitter, partnership with book giveaway brand based on the “look” of the covers and even those essential tote bags. Publishers place a lot of weight on the success of book covers, often switching designs from hardcover to paperback if sales fall short of expectations. Here are some of the best picks of 2021, challenging the necessary levels of approval by marketing, sales, authoring, editorial and others, just to get a design published .