HONG KONG, CHINA / ACCESSWIRE / December 30, 2020 / Being pregnant Tracker, a service for pregnant girls, has introduced the preliminary outcomes of its ongoing blockchain loyalty program designed to unify its ecosystem and spur extra engagements. The corporate sought to enhance and reward participation by creating a scalable networking system for customers, advertisers, and accomplice companies. Additionally, it appears to be like to rework the ecosystem from a hub for pregnant girls to the best platform for each trendy household.
This program initiated a sequence of value-adding services and options, together with a labor marketplace for pregnant girls that may provide customers the chance to earn actual cash reasonably than factors or discounts. Additionally, the promoting fashions utilized within the ecosystem developed to nice results. Due to an end-to-end system, world manufacturers can now work together effortlessly with their viewers and grow to be a part of a thriving ecosystem the place shoppers can create content material and provides trustworthy reviews.
Extra importantly, Being pregnant Tracker launched incentives within the type of tokenized bonuses to make sure the sustainability of this system. It made extra sense to incentivize customers for energetic participation with liquid rewards that may be transformed to money immediately. This concept birthed Baby Token, a blockchain-based utility asset powering the whole Being pregnant Tracker economy. Baby Token presents customers a method to earn revenue, pay for well being services, and save funds.
Launched in Might, the loyalty program has already hit the bottom working, with over a million members throughout the globe becoming a member of because it went stay. Notably, this has boosted the platform’s retention price of 1 to 7 days by a median of 4 proportion factors. In some nations, a 5-percentage level was recorded. Because of this, the corporate generated a 12% enhance in turnover from its improved promoting mannequin.
For the 12 months in review, Being pregnant Tracker’s month-to-month gross sales quantity elevated by 10 folds from $25,000 in 2019 to over $250,000 in 2020. This was on account of an upsurge in actions, as customers started to undertake the feedback function. Subsequently, this established a content material change, which manufacturers and advertisers can make the most of in numerous capacities.
Talking on the relevance of blockchain to the viability of Being pregnant Tracker and its loyalty program, Evgeny Zhikharev, CEO and co-founder of the undertaking, talked about that the added transparency that blockchain brings to the ecosystem is consistent with the unique philosophy of the corporate. Zhikharev said:
“Greater than 20% of customers returned to us with their second and third pregnancies, though they already knew all of the content material that we may provide them. The very essence of blockchain has supplied absolute transparency to the loyalty program that we launched. Person belief – irrespective of how trivial it might appear – is the best worth we’ve got. And the options we use should be in line with this worth.”
Despite the fact that the loyalty program has typically been a hit, sure areas want extra finetuning. For one, the corporate is working diligently on creating new options that can propel a excessive conversion price for different purposes throughout the ecosystem.
About Being pregnant Tracker
Pregnancy Tracker is a world cellular service and one of many world’s largest communities for pregnant girls and their households. Being pregnant Tracker supplies clear, evidence-based being pregnant data and personalised recommendation from skilled obstetricians and gynecologists. Being pregnant Tracker means that you can observe key modifications in your physique throughout being pregnant, obtain medical recommendation from specialists and emotional help from hundreds of pregnant girls around the globe. Being pregnant Tracker is a spot of care and help. The energetic month-to-month viewers of Being pregnant Tracker exceeds 1.5 million individuals. Primarily based on Being pregnant Tracker, the Household platform is being created, which presents data, instructional and monetary providers which are related for every member of the family throughout a lady’s being pregnant. Our service tops the scores of in style purposes within the Well being section in dozens of nations around the globe.
About Child Token
Baby Token is an initiative impressed by the demand for a utility token to anchor the loyalty program of the ever-expanding Being pregnant Tracker ecosystem. The blockchain-based bonus system capabilities as an revenue, payment, and financial savings boosting resolution for customers of Interval Tracker, Being pregnant Tracker, and Child Tracker apps.