Beiersdorf Bounces Back to Pre-pandemic Sales Level in First Half – WWD

PARIS – Beiersdorf AG’s first-half gross sales in 2021 outpaced monetary analysts’ expectations and helped propel the group previous pre-pandemic ranges within the interval.

The German maker of Nivea, La Prairie and Eucerin merchandise reported Thursday that gross sales within the six months ended June 30 grew 12.3 % in reported phrases and 16.2 % on a like-for-like foundation to three.87 billion euros, spurred by the patron section’s enterprise.

Analysts anticipated the corporate’s natural development to be 14 %.

Constructive results on the earnings earlier than curiosity and taxes (or EBIT) margin, which was at 15.3 %, stemmed from elevated gross sales in all areas.

“We efficiently managed to enhance each gross sales and profitability in comparison with final yr’s first half – regardless of nonetheless unstable market circumstances,” stated Vincent Warnery, chief government officer of Beiersdorf, in an announcement. “We are going to additional speed up the C.A.R.E.+ technique: By tapping new enterprise areas, by additional driving profitability and by fostering the digital transformation of Beiersdorf and our {industry}.”

C.A.R.E.+ is Beiersdorf’s plan to win in skincare and increase consumer-centricity via digitalization. The technique is especially centered on China, the place the group considerably expanded its on-line presences for the core La Prairie, Eucerin and Nivea manufacturers within the half.

One-quarter of the gross sales enhance for the group’s mass-market enterprise and one-third of the gross sales for its derma exercise had been transacted on-line within the interval.

Solar-care model Coppertone, which Beiersdorf acquired in 2019, gained share for the primary time within the U.S., its largest market, since 2012. It registered double-digit development within the second quarter, partially bolstered by the sports activities class.

Within the half, Beiersdorf’s client division’s gross sales reached 3.1 billion euros, up 9.4 % in nominal phrases and 13.6 % on an natural foundation. The Tesa division posted gross sales of 773 million euros, a achieve of 25.7 % in reported phrases and 28.2 % on a like-for-like foundation.

For full-year 2021, Beiersdorf expects gross sales development for its client and Tesa enterprise segments, in addition to for the group general, to be within the high-single-digit vary. The corporate’s EBIT margin is forecast to stay on a par with 2020’s ranges.

That steerage fell beneath monetary analysts’ consensus.

“The restoration should be slowing down in H2,” wrote Bruno Monteyne, senior analyst for European Meals, European family and private care at AllianceBernstein, in a word.

For extra, see:

Beiersdorf Names New Head of Pharmacy and Selective Division

Change of Command Set at Beiersdorf

Beiersdorf Launches Personalized Face Care | Beiersdorf Bounces Again to Pre-pandemic Gross sales Stage in First Half – WWD


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