this is a An origin story that a brand can be proud of: In 1832, a 10-year-old boy in Jura, a region of eastern France, lost his mother, a hatmaker. His peasant father remarried to an evil woman, died soon after, and the boy, now 13, left home to search for his fortune in Paris. Working odd jobs along the way, it took him over two years to walk 292 miles. His name is Louis Vuitton, and in two decades he will be making underwear for the Queen of France; 200 years after his birth, his name would appear in rap lyrics and red carpet credits.
Louis Vuitton artistic director of jewelry and watches, Francesca Amfitheatrof, said: “It’s like a Cinderella story. Vuitton’s youth journey is her inspiration for this year haute joaillerie, a collection of 90 incredible pieces called Bravery, to celebrate his two years old.
I met Amfitheatrof in Vuitton’s France, at the Connecticut complex, where she lives with her husband, Ben Curwin, a managing partner at an investment consulting firm, and her teenage children. The Litchfield County estate, built in 1880, is nearly 15 acres and includes a small herd of white buildings (main house, Amfitheatrof’s studio, a guesthouse, two barns), plus a Pristine swimming pool and solarium, planted behind a pear tree that will make Cézanne drool. We settled at a table on the porch; just cuddled her Vanity Fair for the photo shoot, Amfitheatrof changed into a knee-length silk dress. Her left ring finger sparkles with two diamond bands and on her opposite wrist she wears a black bracelet from the independent label she founded in 2019, Thief and Heist.
The famous Louis Vuitton has long been an icon of wealth in popular culture, despite often referring to the brand’s iconic leather goods (Audrey Hepburn, plays the widow of a jewelry thief in 1963 Charade, totes a set of Vuitton travel bags; Eddie Murphy’s Prince Akeem 1988 Go to USA have a fleet of them). Recently, the brand has increased investment in its jewelry sector: the hire of Amfitheatrof in 2018 was the starting shot. In early 2020, just months after Vuitton’s parent company, LVMH, acquired Tiffany & Co. For $16.2 billion, Vuitton made more waves in the gem world by purchasing the second-largest rough diamond ever cut from the earth. The 1,758-carat Sewelo diamond, mined the previous year, is too large to reasonably fit in the mouth. If pop culture is any barometer, it says the first episode of Netflix’s label-loving reality show Bling Empire, premiered in early 2021, focusing not on a bag but on Vuitton jewelry: called “Braceletgate 90210,” the climactic scene involves a millionaire wearing a pink sapphire necklace featuring a no two from Vuitton’s 2012 haute joaillerie collection to the home of another millionaire who is said to own the same piece.
If a person has to describe the designer in a single word, it could be is considered. When giving an opinion, she tends to hold her interlocutor’s gaze while lowering her eyelids intensely, as if words weren’t quite enough but telepathy could be possible. Between her statement brows and high cheekbones, she resembles Elizabeth Taylor’s Hepburn and Cleopatra Face Form. Her voice is deep, and while she was born in Tokyo and spent her childhood in New York, Moscow, and Rome (a proper nomad raised to preserve Vuitton’s legacy), The British accent she picked up at a girls’ boarding school in Kent—And firmly at London’s Royal College of Art, and more than a decade later, residing in that city—was stuck. She has served as consultant creative director at Wedgwood, chief executive officer of Museo Gucci in Florence, and as design director at Tiffany. Of her home wardrobe, “I can’t say I’ve heard of heels,” she says, “but I don’t wear sweatpants.”
https://www.vanityfair.com/style/2021/11/behind-the-scenes-of-louis-vuittons-new-high-jewelry-collection Behind the scenes of the new Louis Vuitton High Jewelry Collection