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Behati Prinsloo, Jasmin Larian Hekmat Cohost Cult Gaia Dinner in L.A. – WWD

“It didn’t take off instantly,” mentioned Jasmin Larian Hekmat of Cult Gaia’s signature “Ark” purse.

It took two and a half years, she mentioned, earlier than the accent — an ethereal, semicircle-shaped bamboo clutch — turned an “It” bag and main hit for the label.

“Instagram was an enormous a part of it,” she continued. “I feel gifting, too, ensuring individuals are seen carrying it. Our issues are so objet d’artwork and so sculptural that displaying how individuals put on it’s a big factor.”

The model founder and artistic director was at her household residence in Beverly Hills, Calif., the place she hosted an intimate dinner — a multicourse Persian meal, an ode to her roots — on Thursday evening to toast Cult Gaia’s 10-year anniversary.

“I’m so excited to have the ability to present everybody my heritage,” mentioned Hekmat (who’s anticipating), earlier than introducing a menu that included Tahdig, conventional stew, kabobs with saffron rice, adopted by pastries with mint tea, inside a Japanese-style tea home within the property’s again backyard. The house ignored a man-made lagoon, stuffed with vibrant flowers and floating candles.

Jasmin Larian Hekmat

Jasmin Larian Hekmat
Courtesy/Owen Kolasinski

Friends — many in colourful, head-to-toe appears to be like by the model — included January Jones, Marianna Hewitt, Langley Fox, Dani Michelle, Grace Johnson, Ebonee Davis, Rhude’s Rhuigi Villaseñor and Behati Prinsloo, the cohost for the evening.

“We’ve by no means met till tonight,” revealed Prinsloo of Hekmat. “However I’ve at all times been a fan of her stuff.”

Their relationship developed after Prinsloo had her agent attain out to the Cult Gaia group. She had her eye on a inexperienced costume.

“However I couldn’t discover it wherever,” she went on. “ while you’re obsessing about one thing? That was me.”

After connecting, Hekmat prompt they group up for the dinner.

“She mentioned, ‘I like the tequila. I noticed you guys simply got here out with a tequila. It’s stunning. I really feel prefer it’s on model with my model. Let’s do a dinner collectively,’” recounted Prinsloo, who, alongside husband Adam Levine, launched a tequila firm this yr, Calirosa — the liquor of selection for the night.

“Me and Adam, we’ve had this dream,” she defined. “I imply, this has been such a ardour of ours — floor up, all us. We didn’t get in with an organization…We began it. We discovered the distillery. We discovered our entire group. We did the whole lot.”

Three years within the making, it’s produced in Jalisco, Mexico, the place the tequila is aged in pink wine barrels, making a pink tint.

“It’s solely aged 30 days,” mentioned Prinsloo, who opted for a nude-colored, midriff-baring Cult Gaia costume and cropped jacket for the evening.

“It’s simply the minimize of all of her stuff, the colours,” she mentioned of what makes her a fan of the model. “I really feel like at any time when I’ve a celebration, I at all times suppose, like, ‘Oh, I ponder what Cult Gaia has.’”

Who’s the Cult Gaia lady at present?

“She’s me,” mentioned Hekmat with a smile. “She’s the buddies you’ll see right here. She likes distinctive, unique issues that she’s drawn to. She doesn’t thoughts being stopped on the street. Actually, she prefers it.”

Subsequent, Hekmat plans to broaden into retail in L.A., she mentioned.

“Giving individuals in real-life experiences,” she added. “Nailing that, to me, is actually massive. After which additionally constructing out the approach to life. I would like you to have the ability to stay the Cult Gaia life, you realize? Like, how does this model go into all totally different components of your life?”

Behati Prinsloo, Jasmin Larian Hekmat Cohost

The dinner was held in Beverly Hills, Calif.
Courtesy/Owen Kolasinski

https://wwd.com/eye/events/jasmin-larian-hekmat-cult-gaia-10-year-anniversary-dinner-1234991635/ | Behati Prinsloo, Jasmin Larian Hekmat Cohost Cult Gaia Dinner in L.A. – WWD

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