Bandai Namco is investing in a metaverse for its games, like Dark Souls

Bandai Namco is creating a new “IP supermarket,” an effort that will cost the company $130 million. The idea is supposed to help fans connect with each other through different IPs and allow publishers to reach them. As detected by VGC, the strategy was shared by the issuer during the shareholder meeting on Tuesday. The goal of this plan is called the “IP Axis Strategy”. Honestly, from reverse always makes me a little nervous, but we’ll see how this plays out.

Using its IP, the company wants to create a world in which fans interact, providing an online space where fans can connect with each other on social media. So is it doing something like walking around the virtual Anor Londo with friends, dodging the arrows?

“Bandai Namco will develop the metaverse for each IP as a new framework for connecting with fans,” the company explains in its strategy. “In this IP Metaverse, we expect the virtual space to allow customers to enjoy a variety of entertainment on the IP axis, as well as frameworks that leverage Bandai Namco’s unique strengths to combine products. products and physical locations with digital elements.”

An online space

Bandai Namco elaborated on the plan: “We are working towards open frameworks that provide venues for networking between fans and business partners. Through IP Metaverse, we will establish a community between Bandai Namco and the fans, as well as between the fans themselves. Through these communities and content, we will build deep, broad, multifaceted connections that continue over the long term, and we will focus on the quality of those connections. In this way, we will work to maximize IP value in the medium to long term.”

The big investment will go to the “data platform” and keep players invested with new content over time. Bandai Namco has emphasized that this will be one of the main focuses of the company over the next few years, so expect to see more aggregate news in the future.

Bandai namco metaverse Bandai Namco is investing in a metaverse for its games, like Dark Souls


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