Lifestyle

Banana Republic’s Chief Brand Officer Departs – WWD

Ana Andjelic, Banana Republic’s chief model officer, has abruptly left the corporate after solely 9 months on the job.

“Ana is not with Banana Republic,” stated Sarah Staley, head of Hole and Banana Republic communications, confirming data obtained by WWD.

“We thank her for her time with the model and want her the most effective,” added Staley. “Sandra Stangl, president and chief government officer of Banana Republic, continues to steer our mission to be the premier life-style model that enhances individuals’s lives via elevated private fashion and product.”

The corporate didn’t present a proof for Andjelic’s departure. Stangl recruited Andjelic in February 2021. Andjelic beforehand had stints at Mansur Gavriel and Rebecca Minkoff. Banana Republic designers labored below her supervision.

Andjelic’s departure could possibly be associated as to if Banana’s new positioning, which Andjelic was instrumental in formulating, has resonated with consumers or hasn’t.

As reported by WWD, Banana Republic this fall started integrating developments and kinds from its previous to create “a brand new style” in an try to regain relevance and recapture misplaced market share. The 43-year-old Banana Republic themed its fall 2021 marketing campaign, “The New Look.”

“We’re reimagining each element of the client expertise within the type of democratic, approachable and inclusive luxurious,” Stangl, president and CEO of Hole Inc.’s Banana Republic division, stated in a press release.

Andjelic advised WWD that the essence of the brand new Banana “is admittedly the essence of the previous one. We’re modernizing it in a method that mixes three explicit influences. We blended the legendary American look, San Francisco creativeness, and the late Nineteen Nineties. Identical to punk and yuppie outlined a decade, and grunge and metrosexual clashed on the identical streets, The New Look blurs sartorial codes. Name it post-genre trend. Or name it post-fashion altogether.”

She cited parts that embrace design influences of Bonnie Cashin and Claire McCardell that set fashion requirements for America within the ’50s and ’60s, the famed “safari look” using upcycled army clothes that catapulted Banana via the ’80s and ’90s, and the spirit of the late ’90s look revolving round fits and skirts for a work-related, extra tailor-made method.

“Combining all these three influences and also you get the brand new Banana Republic look,” stated Andjelic. “The entire level is to have a mixture that’s informal however could be dressed up, or one thing dressy that may be worn informal. That’s the crux of the BR look,” she stated.

Exclusive: Banana Republic's Chief Brand Officer

Banana Republic’s fall appears blended nostalgia with what’s up to date.

Banana has additionally been making an attempt to vary its promotional posture and has been downsizing its retailer fleet. Again in 2020, it was revealed that 130 models would shut by early 2024, however some shops are being upgraded.

Stangl was employed as BR’s president and CEO in November 2020. She previously cofounded MINE, a pure-play home based business. Earlier, she was an government at Williams Sonoma for 23 years, and president of merchandising and enterprise improvement for Restoration {Hardware}.

 

https://wwd.com/business-news/retail/banana-republic-ana-andjelic-1234994462/ | Banana Republic’s Chief Model Officer Departs – WWD

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