Balmain Produces L.A.-Based Series Starring Jesse Jo Stark – WWD

“I’m guessing that quite a lot of of you will be shocked by our selection of fall marketing campaign. Good. That’s precisely the response that we have been hoping for,” Olivier Rousteing begins off his assertion relating to his newest challenge at Balmain.

In partnership with U.Ok.’s Channel 4, the style home has produced a five-episode drama sequence.

“As I’ve usually repeated over the previous decade, my Balmain crew and I are decided to at all times break down boundaries, as we seek for new and compelling methods to speak with an ever-expanding viewers,” he continued.

Realizing that the world has been consumed with streaming one present after one other throughout lockdown amid the pandemic, as an alternative of a standard marketing campaign shoot, the designer presents “Fracture.” It’s a sequence that fuses storytelling, trend and music centered within the outskirts of Los Angeles, starring singer Jesse Jo Stark (who additionally composed its soundtrack) as songwriter Mya, her sibling Ari (performed by Tommy Dorfman), good friend Edie (Ajani Russell) and poet Noa (Charles Melton).

“This challenge was a dream,” Stark (of Chrome Hearts) informed WWD. She, together with the remainder of the solid, premiered the present at a non-public screening at West Hollywood’s Soho Home this week. “It nonetheless is. It combines every part I like, and it took me fully out of my consolation zone. I’m in awe of everybody’s dedication to this massive lovely artwork piece.”

“Fracture” is accessible worldwide at


A unique Balmain marketing campaign this season: Jesse Jo Stark donning a glance from the sequence.
Courtesy | Balmain Produces L.A.-Based mostly Collection Starring Jesse Jo Stark – WWD


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