Balmain Is Entering the Fine Jewelry Category in Bold Fashion – WWD

Balmain is the newest luxury home to enter beautiful jewelry catalog, WWD learned.

The French fashion house will release its first collection this summer, calling it gender-neutral and socially conscious, made of ethically sourced 18-karat gold, “a non-conflict mineral.” and traceable gems.

That 32 designs would be daring seems to have been given, if the creative director Olivier Rousteing‘S Balmain’s last show in spring 2022 That’s any indication: It features enlarged gold links to create sexy tops, one of which was recently worn by Elle Fanning at the 2021 InStyle Awards.

Balmain CEO Jean-Jacques Guével calls beautiful jewelry “a natural extension of Balmain’s opulent universe”, while Rousteing notes that “everything that emerges from our studio remains true to the bold, encompassing spirit and always bold silhouette of the home.” – makes it possible to quickly recognize a Balmain design.”

For the new venture, Balmain said it is drawing on the expertise of the Adorisa Group, which was founded in Paris last year and run by former De Beers jewelry CEO François Delage.

“We are proud to be a true partner of both Olivier Rousteing and Balmain,” Delage said in a statement, explaining Adorisa’s delicious dish. “We like to see ourselves as connecting and supporting people, which is why we have worked so closely with Olivier and his team, using our expertise to ensure that the whole family Olivier’s distinctive attitude and creative vision was perfectly adapted into Balmain’s first fine jewelry collection. In addition, our deep commitments to sustainability and craftsmanship are values ​​that Balmain clearly shares.”

Led by Delage and Albert Bensoussan, formerly CEO of the luxury watch and jewelry division in Kering, A.The dorisa group “works with fashion houses as they diversify their high-end jewelry offerings, supporting and guiding them in all aspects of design, production, marketing and distribution,” website of the group said. Bensoussan’s title is vice president.

Adorisa is part of the Alsara Investment Group, whose shares include another startup, Akoni, Balmain . eyewear maker. Alsara Investment Group was founded by Rachid Mohamed Rachid, who is also the CEO of Mayhoola for Investment, the owner of Balmain.

Adorisa notes that fine Balmain jewelry will be made “in the finest workshops in France.” It will be available worldwide at Balmain stores, leading luxury jewelry and fashion addresses, as well as online, the brand noted.

Branded jewelry – whether apparel, high-end or high-end – is a hot category, with Prada enters the high-end jewelry space in 2019, Eg.

According to Adorisa, “High-end jewelry is a real brand and a business opportunity for many fashion houses. There are still very few actors in this category, which is also one of the fastest growing in the luxury sector. Balmain is the first brand in the portfolio of the Adorisa Group and we look forward to working with many more. ”

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