Balmain Glams Up Whisky With Chivas – WWD

DRINK UP: The celebration continues at Balmain.

The model is teaming with Scotch whisky maker Chivas on a sequence of two limited-edition whisky bottles, the primary of which is out in the present day.

Inventive director Olivier Rousteing put his hand to designing the bottles for Chivas XV, the whisky model’s 15-year-old mix aged in cognac casks.

“Over the previous decade, every collaboration that I’ve labored on — whether or not the accomplice was finest identified for magnificence, tech, skiwear, classical ballet, scents or high-street vogue — has all the time concerned numerous shared inspirations, choices and aims,” Rousteing informed WWD.

The first of the two limited edition Balmain x Chivas 15 designs

The primary of the 2 limited-edition Balmain x Chivas 15 designs.
Courtesy of Chivas

The primary design, in an individually numbered gold bottle, options metallic armor and chains paying homage to Rousteing’s signature aesthetic. The second, dropping in mid-November, is designed to seem like one of many vogue home’s current runway kinds with symmetric chains and belts.

The second Balmain x Chivas XV bottle drops in November.

The second Balmain x Chivas XV bottle drops in November.
Courtesy of Chivas

“The purpose is to make it possible for we are able to truly channel the distinct Balmain DNA into all the pieces we do. And each time, the challenges, supplies and manufacturing are, in fact, fairly totally different,” he mentioned of the design course of for the venture.

“The training course of is so intense and so rewarding,” Rousteing mentioned. “I like working intently with people who find themselves consultants in different areas and who’re prepared to show me new issues — and, ultimately, what I get out of the method all the time helps to strengthen the work I do for Balmain, by inspiring me to suppose in new methods once I return to my clothes sketches.”

Co-branded billboards will spotlight the collaboration, and there may be additionally a movie that includes the label’s movie star fan membership, often called the Balmain Military, partying the night time away, which will likely be launched to coincide with the launch on a devoted web site and on Youtube. Members of that unique group of aficionados may also be gifted a Balmain x Chivas XV bottle bag designed by the model’s equipment workforce, and there are plans for pop-up bars providing unique cocktails in chosen cities and through vogue weeks, with dates and venues to be confirmed.

The primary design is priced at $217, whereas the second will retail for $104.

https://wwd.com/fashion-news/fashion-scoops/balmain-teams-with-chivas-glammed-up-whisky-1234963993/ | Balmain Glams Up Whisky With Chivas – WWD

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