Balmain Debuts Charity Art Project at Paris Photo – WWD

HAPPY TOGETHER: Balmain could have a sales space at this weekend’s Paris Photograph artwork truthful, with a charity angle in tow.

New video works by Greek artist Evangelia Kranioti will likely be on view, together with postcard-sized stills on the market, with proceeds going to RED and the World Fund, which fights AIDS and in addition COVID-19 in sub-Saharan Africa.

“I feel these images and movies are transferring and exquisite,” stated Balmain artistic director Olivier Rousteing.

Whereas acknowledging the facility of social media and all issues digital, “all of us nonetheless want precise contact, communication and companionship, for once we are literally collectively, we’re stronger, more healthy, happier,” he asserted. “Kranioti’s stunning work displays these truths.”

Her exhibition is the primary effort for what Balmain and RED have dubbed The Collectively Undertaking, meant to exalt relationships between artists and the folks they treasure, whether or not lovers, mother and father, members of the family or mates. Every artist is given carte blanche, and the sequence is supposed to discover the multitude of the way folks come collectively.

Kranioti turned her lens on the songwriter and mannequin Rina Sawayama and her mom Noriko; choreographer and acrobat Yoann Bourgeois and his spouse Marie Bourgeois, and grownup movie star Allanah Starr, all of whom share intimate musings on intimacy and affection, and nicely as darker, tougher topics. Sequences had been filmed on the Sofitel Le Scribe Resort in Paris and the famed Théâtre des Bouffes du Nord.

Paris Photograph runs from Nov. 11 to 14. The Collectively Undertaking artworks will likely be offered on the truthful, and through the Balmain web site, with a share of the gross sales donated to RED.


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