Balenciaga Made an Episode of ‘The Simpson’ for its Summer 2022 Show – WWD

A superb commentary on movie star worship, standard tradition, inclusivity – and the place trend suits into all of that – the Balenciaga present got here within the guise of a movie premiere and all of the red-carpet shenanigans round such occasions, climaxing with a bespoke episode of “The Simpsons.”

It was riotously enjoyable, blurring the strains between trend and leisure; thawing the icy, emotionless picture of the Balenciaga model, and additional solidifying Demna Gvasalia’s place as one of many trade’s most unique and unpredictable thinkers.

A large, pink photo-call set in entrance of the Théâtre du Châtelet had all the trimmings of awards season in Hollywood: howling photographers, environment friendly handlers, and a gradual stream of attention-seeking visitors. All of this was broadcast contained in the venue on a large display as if it have been Oscar evening.

The usually stern Cathy Horyn, in a mannish wool coat, hammed it up in entrance of the wall of cameras even higher than Susie Bubble, sending her colleagues inside into hysterics. Extra editors, street-style stars, VIP shoppers and various cool characters arrived of their fashion-week most interesting.

Interspersed was the summer time 2022 assortment, worn by glowering fashions, members of Gvasalia’s design group, and well-known members of the model tribe, from artist Eliza Douglas and racing driver Lewis Hamilton to actors Elliot Web page and Isabelle Huppert. Numbers popped up on the large display to point the look numbers, although cheers from Balenciaga staff, seated within the higher balconies of the gilded theatre, have been an additional clue.

By the point Cardi B. arrived, her face partly obscured by a bowl-shaped Philip Treacy hat from the Balenciaga Couture runway and a trench coat printed with a collage of movie star magazines, it felt like Gvasalia couldn’t prime the second.

However then these telltale clouds appeared on the display, clearing to disclose the Simpsons family, and the viewers roared with delight.

If we’re certainly getting into an “consideration economic system,” Balenciaga is certain to seize 10 minutes on YouTube from nearly anybody with a passing curiosity in trend – and the zillions of individuals, together with kids, who adore that quirky cartoon household.

The episode depicts Homer Simpson struggling to pronounce the French trend model (“Balun, Balloon, Baleen”); Marge strolling by means of Springfield in a sharp-shouldered robe, and the entire city flown to Paris for trend week to mannequin seems to be from latest Balenciaga collections.

No scarcity of product placements right here: Sideshow Bob shoving his large ft into smooth Balenciaga sock sneakers; the grouchy bartender Moe resplendent in a fridge-sized camel coat, and Lisa Simpson sashaying in a pink, fishtail robe. “Stroll a runway? It’s so superficial. Ugh, simply this as soon as. For analysis,” the tot sniffs, solely to exclaim “Whee!” as soon as she hits the spotlights.

When the laughter dies down, folks can flip their consideration to Gvasalia’s terrific new assortment, which had a dressier bent – given the red-carpet theme and his latest foray into high fashion – throughout the spectrum of his fetish clothes, from T-shirts and hoodies to free attire and tight catsuits with built-in heels.

The designer’s insistence on outsized shapes, with a dollop of dystopian gloom and a touch of underground edginess, has now made Balenciaga identifiable by the massive, elegantly sagging silhouettes; the blown-out denims and intentionally tattered knits; the squarish footwear, now sculpted in rubber-like EVA, or bulbous sneakers and Crocs. He reined in apparent branding to huge double-B logos on trapezoid-shaped purses and chunky crystal earrings.

Gvasalia was the final to seem on the pink carpet, reprising his Met gala look of a black hoodie, gloves and face overlaying, wagging a finger on the paparazzi who begged for extra.

In a phone chat earlier than the present, Gvasalia stated he wished “one thing to make you smile,” and it was exhausting to not, watching Bart decrease his Balenciaga shorts to moon the front-row – solely to have 5 males drop their trousers with the retort: “You assume we’re offended? That is France!” | Balenciaga Made an Episode of ‘The Simpson’ for its Summer season 2022 Present – WWD


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