Pont joins from Moncler, the place she served as worldwide advertising and communication director at a time when the skiwear model was ramping up the tempo of buzzy initiatives by means of its “Genius” program of frequent desinger collaborations.
The CMO function is a newly created place at Kering-owned Balenciaga, which has been reinforcing its advertising and press operations because the label goals to maintain scaling up, and after longtime communications boss Lionel Vermeil moved to a task on the firm’s group stage.
Earlier this 12 months, the model tapped Robin Meason, a longtime collaborator of inventive director Demna Gvasalia by means of the press company Ritual Tasks, as its worldwide public relations director.
Be taught extra:
Reviving Balenciaga’s high fashion operation has been a transformative expertise for Demna Gvasalia, leading to a democratic, gender-fluid assortment that features denims and t-shirts.
https://www.businessoffashion.com/news/luxurious/balenciaga-appoints-ludivine-pont-as-chief-marketing-officer | Balenciaga Appoints Ludivine Pont as Chief Advertising and marketing Officer