Balenciaga Appoints Ludivine Pont as Chief Marketing Officer – WWD

PARIS – Balenciaga has named Ludivine Pont as chief advertising and marketing officer, a newly created place for the home.

Within the job, Pont is to report back to Cédric Charbit, Balenciaga chief govt officer, and spearhead the advertising and marketing, communication and engagement technique on the Kering-owned style label.

“Ludivine’s function will probably be pivotal to extend model consciousness and fluidity of the shopper journey,” whereas enhancing its imaginative and prescient, Balenciaga stated in a press release that was launched Thursday.

Most lately, Pont served for 5 years as worldwide advertising and marketing and communication director at Moncler, based mostly in Milan, Italy. Previous to that, she headed up advertising and marketing and press relations for Philipp Plein, between 2012 and 2016, in accordance with her LinkedIn profile.

Balenciaga has been in excessive gear.

Below acclaimed inventive director Demna Gvasalia, the model lately resumed making couture and returned to the high-fashion calendar this 12 months after a 53-year absence.

Justin Beiber stars in Balenciaga’s latest marketing campaign, which was lensed by American artwork photographer Katy Grannan and includes a sequence of portraits arriving in drops. These additionally star French actress Isabelle Huppert, alongside common Balenciaga runway fashions Eliza Douglas, Awar Adhiero Odhiang, Anania Orgeas, Isabelle Weldon Herouard, Minttu Vesala, Litay Marcus, Emmanuel Culkin Mugisha, Abdou Diop, Taishi Suzuki and Hans Schmidt.

Kanye West enlisted Gvasalia as inventive director for the discharge occasion of his new album, “Donda.”

And Balenciaga and Crocs teamed on their second collaboration. Gvasalia debuted high-heeled and rainboot-style Crocs on the design home’s spring 2022 assortment displayed in June.

That assortment additionally continued the Hacker Challenge between Gucci and Balenciaga, the place Gvasalia offered signature Gucci purse kinds and patterns, however with the Gucci “G” logos swapped out for a “B.” In keeping with the Balenciaga present notes, the mission was meant to “discover and query the concepts of authenticity, counterfeiting and appropriation inside the style trade.”

For extra, see: 

Sources: Peter Copping Joined Balenciaga’s Design Studio

Justin Bieber Stars in Balenciaga’s New Campaign

Launch of Balenciaga Runner to Be Offered Exclusively at Kith | Balenciaga Appoints Ludivine Pont as Chief Advertising Officer – WWD


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