Balenciaga Appoints Ludivine Pont as Chief Marketing Officer – WWD

PARIS – Balenciaga has named Ludivine Pont as chief advertising officer, a newly created place for the home.

Within the job, Pont is to report back to Cédric Charbit, Balenciaga chief government officer, and spearhead the advertising, communication and engagement technique on the Kering-owned trend label.

“Ludivine’s function might be pivotal to extend model consciousness and fluidity of the shopper journey,” whereas enhancing its imaginative and prescient, Balenciaga mentioned in a press release that was launched Thursday.

Most not too long ago, Pont served for 5 years as worldwide advertising and communication director at Moncler, primarily based in Milan, Italy. Previous to that, she headed up advertising and press relations for Philipp Plein, between 2012 and 2016, in keeping with her LinkedIn profile.

Balenciaga has been in excessive gear.

Below acclaimed artistic director Demna Gvasalia, the model not too long ago resumed making couture and returned to the high-fashion calendar this 12 months after a 53-year absence.

Justin Beiber stars in Balenciaga’s current marketing campaign, which was lensed by American artwork photographer Katy Grannan and incorporates a collection of portraits arriving in drops. These additionally star French actress Isabelle Huppert, alongside common Balenciaga runway fashions Eliza Douglas, Awar Adhiero Odhiang, Anania Orgeas, Isabelle Weldon Herouard, Minttu Vesala, Litay Marcus, Emmanuel Culkin Mugisha, Abdou Diop, Taishi Suzuki and Hans Schmidt.

Kanye West enlisted Gvasalia as artistic director for the discharge occasion of his new album, “Donda.”

And Balenciaga and Crocs teamed on their second collaboration. Gvasalia debuted high-heeled and rainboot-style Crocs on the design home’s spring 2022 assortment displayed in June.

That assortment additionally continued the Hacker Venture between Gucci and Balenciaga, the place Gvasalia offered signature Gucci purse types and patterns, however with the Gucci “G” logos swapped out for a “B.” In keeping with the Balenciaga present notes, the undertaking was meant to “discover and query the concepts of authenticity, counterfeiting and appropriation inside the trend business.”

For extra, see: 

Sources: Peter Copping Joined Balenciaga’s Design Studio

Justin Bieber Stars in Balenciaga’s New Campaign

Launch of Balenciaga Runner to Be Offered Exclusively at Kith | Balenciaga Appoints Ludivine Pont as Chief Advertising and marketing Officer – WWD


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