Bainum unveils plans for new ‘Baltimore Banner’ news site — and hires Kimi Yoshino, a top L.A. Times editor, to run it

The lofty identify comes with a lofty finances: $15 million for its first yr, with a plan to rent roughly 50 reporters. However Bainum says will probably be important that the Banner discover exterior income to assist it past his preliminary funding. He stated he expects the publication will be capable to draw from subscriptions, a restricted quantity of promoting, philanthropic donations and, finally, charges from occasions or e-commerce.