Back 4 Blood Gets Gory Advertising Boost at UFC Vegas 39

Warner Bros. decides to promote Again 4 Blood throughout Saturday’s UFC Vegas 39 occasion and it results in an particularly gory visible.

bloody back 4 blood logo at UFC

Turtle Rock’s non secular successor to Left 4 Lifeless is simply days away from launch and the push to get players excited for Again 4 Blood is gaining steam. Accessibility is the least of Back 4 Blood‘s downside, as when the sport launches on October 12 it will be obtainable not simply throughout PC and consoles but in addition by way of a low-price Xbox Sport Cross subscription. As such, promoting simply wants to achieve the appropriate set of eyes, which is strictly what Again 4 Blood did at Saturday’s UFC Vegas 39 occasion.

UFC Vegas 39, the newest weekend occasion for the combined martial arts promotion, was headlined by a match between high strawweights Mackenzie Dern and Marina Rodriguez. The cardboard beneath Dern and Rodriguez was distinctive for a non-numbered UFC event, as effectively. Given the UFC’s violent nature, it appeared the right alternative to promote Again 4 Blood, which is what writer Warner Bros. did. Again 4 Blood logos had been printed throughout the UFC octagon ring’s mat as one in all UFC Vegas 39’s key sponsors.

RELATED: Back 4 Blood Will Use Denuvo Anti-Tamper DRM

As beneficial as such prime promoting at a well-liked UFC occasion could also be by itself, cash could not purchase the chance Again 4 Blood was introduced throughout UFC Vegas 39’s preliminary matches. It was a combat between Damon Jackson and Charles Rosa within the UFC’s featherweight division and Jackson had a powerful efficiency via two rounds. That is when, within the third spherical, Rosa tried a spinning elbow and caught Jackson mid-takedown above his proper eye and opened a brutal lower.

Jackson would later describe the state of affairs as “squirting actual good,” and followers would possible agree with the outline. Jackson would take Rosa to the mat and within the course of bleed fairly a bit. Purely by coincidence, Jackson’s bloody assault occurred proper above the Again 4 Blood brand on the fringe of the ring. It was precisely the visible that Warner Bros. was possible hoping for when it purchased its sponsorship with UFC.

Jackson would finally win his bout with Rosa, however his blood would stay on the UFC mat all through the remainder of the present. Again 4 Blood‘s brand, accented by splashes of genuine violence, flashed on-screen as much as and together with the principle occasion. It was a sight to behold.

Again 4 Blood is, after all, a brutally violent zombie game through which gamers hack on the dwelling lifeless with axes, beat them with baseball bats, and in any other case flip the undead right into a bloody pulp. There’s clearly a world of distinction between skilled combating and the undead apocalypse, but when Warner Bros. desires to seize violence in its promoting then the UFC deal was cash effectively spent.

Again 4 Blood releases October 12 on PC, PS4, PS5, Xbox One, and Xbox Collection X/S.

MORE: Back 4 Blood: 8 Things It Does Differently From Left 4 Dead

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About The Writer | Again 4 Blood Will get Gory Promoting Increase at UFC Vegas 39


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