Back in 1983, in the days of Commodore 64, Amiga and Atari ST, two English entrepreneurs founded a game development studio called Ocean Software. At first, a mail-order business made copies of successful games like Missile Command and Frogger, Ocean quickly became a success when the company started developing games based on popular movies like Fantasy of 1984 The story never ends, Rambo, Short Circuit, Jurassic Park, and Deadly weapon. Over the next 15 years, Ocean released nearly 200 movie-licensed games, indie titles, and converted arcade games for home consoles and computers.
In 1996, the success of Ocean Software caught the attention of Infogrames, a growing development company whose goal was to acquire other game studios to become the world’s leading game publisher. Ocean merged with Infogrames, taking the name Infogrames United Kingdom, Ltd. and effectively ceased to exist. Between 2001 and 2008, Infogrames also acquired Atari brand name, and eventually the Atari name was adopted by the entire company.
Fast-forward to 2022, Atari Europe has filed a trademark application with the European Union Intellectual Property Office under the name Ocean, stating that products released under the Ocean label will be “gaming entertainment software.” play computer”. Further research into the app, however, suggests that Atari may have intended to do more than release video games under the Ocean brand. Listed goods and services also include hardware such as control panels, controllers, and gaming headset, as well as virtual goods such as video game weapons, currency, and skins. There is also mention of streaming, subscription, rental of game software and online games “in the essence of computer and video game tournaments”.
True, the categories offered on a trademark application are extensive, with a wide variety of goods and services grouped together. So it is likely that Atari does not plan to use the Ocean trademark for all of the purposes listed. However, Atari has been actively implementing a turnaround strategy since 2014 after the company sold many of its assets to avoid bankruptcy. This has been shown often, specifically with 2020 release of Atari VCS console, the Atari game-themed hotel, and the company’s expansion into NFT and crypto.
The company’s turnaround strategy also includes re-releasing the entire portfolio of classic Atari games, as well as developing mobile and MMO titles. In April 2021, the company restructured its operations to create a division called Atari Gaming will be dedicated to the development of PC and console games. These releases will be premium titles with single-player, multiplayer and online campaigns, and some already in development. By this interpretation, it means that Atari will begin to re-establish previously successful brands and brands such as Ocean Software. It will be interesting to see what long-forgotten and long-lived names the company revives next.
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https://gamerant.com/atari-files-trademark-renewal-studio-ocean/ Atari Studio Ocean’s Trademark Extension File no longer exists