Armani Beauty Introducing Face Maestro AI-powered Service – WWD

FACE FORWARD: Armani is taking digital makeup try-ons to a brand new stage with Face Maestro, the model’s first artificial intelligence-powered digital service tailor-made to individuals’s facial options.

“Powered by AI, Face Maestro is a singular augmented actuality makeup artistry service that gives bespoke make-up to customers. Face Maestro makes use of a groundbreaking algorithm that pulls knowledge from over 10,000 selfies and analyzes every face based mostly on seven facial options to supply over 200 seems,” defined Véronique Gautier, Armani Magnificence world president.

“When digital try-ons provide customers to attempt the colour by themselves, like they might attempt it at a counter, Face Maestro is sort of a personal appointment with a Giorgio Armani face designer, who perceive the purchasers’ facial options and offers them personalized advise on methods to use our make-up merchandise to boost their pure magnificence,” she continued.

Face Maestro provides greater than 200 make-up seems which might be created for various pores and skin tones, facial shapes and options. The service suggests eye, lip and cheek shades, which Armani calls “coloration harmonies.”

Face Maestro incorporates Armani Strive-On, the augmented-reality digital make-up artistry service, and provides a three-step course of to create a bespoke make-up end result. First there’s the selfie, after which the particular person is to decide on a lipstick shade and end. Then three coloration harmonies — nude, impartial and heat — are then advised.

“Afterward, the client receives a step-by-step tutorial, together with make-up artist suggestions, to allow them to create their chosen look in actual life,” Armani Magnificence stated in an announcement.

Face Maestro premieres on WeChat in China this month, earlier than rolling out to all Armani Magnificence boutiques worldwide by 2022.

Armani’s magnificence license is held by L’Oréal.


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