Apple warns of more supply chain woes after iPhone 13 drives revenue surge

iPhone 13 Pro Max

Apple’s newest iPhones have been launched in September.

Sarah Tew/CNET

Apple warned on Thursday that it continues to wrestle with provide chain disruptions because it ramps up for an anticipated vacation buying crunch following the discharge of its iPhone 13, new iPads, Apple Watches and Mac computer systems. 

Apple mentioned that iPhone gross sales jumped almost 47% within the three months ended Sept. 25, as customers snatched up the brand new iPhone 13. However Apple mentioned its gross sales might have even been greater if not for the continued unfold of the coronavirus pandemic, which has disrupted companies throughout the globe. For Apple that led to a extra restricted variety of merchandise it might make and ship to clients.

Apple CEO Tim Cook mentioned the corporate missed out on as a lot as $6 billion in income because of constrained provides, primarily pushed by silicon chip shortages and manufacturing disruptions. “We’re optimistic in regards to the future, particularly as we see robust demand for brand new merchandise,” he instructed analysts on a convention name. 

Nonetheless, regardless that the corporate expects provide constraints to proceed by the vacations, CFO Luca Maestri mentioned he expects Apple to set new gross sales information through the vacation buying season. 

iPhone Apple Event

Apple CEO Tim Cook dinner, with the newly introduced iPhone 13 in September.


Apple’s monetary disclosures add to a rising tapestry of details about the world economic system amid the pandemic. The pandemic upended what turned out to be fragile provide chains across the globe when it ripped by manufacturing and delivery hubs firstly of final 12 months. Now, as the vacation buying season begins, questions stay about potential provide shortages. 

In response, giant retailers comparable to Goal, Finest Purchase, Amazon and even Macy’s have begun rolling out early Black Friday offers earlier than Halloween in an effort to attract individuals to buy now. 

As for Apple, lots of its newly launched merchandise are already on again order, with the corporate quoting delivery instances for brand new iPhones into November and new Macs into December. That each one speaks to how a lot Apple’s struggled to maintain up with demand.

It additionally probably helps that Apple’s fiscal fourth quarter included launches for extremely anticipated merchandise, together with a extra rugged $399 Apple Watch Series 7, up to date $329 entry-level iPad, and redesigned $499 iPad Mini. The largest launch although was the series of iPhone 13 models, beginning at $699. 

The corporate mentioned it tallied $38.8 billion in iPhone gross sales, up from $26.4 billion the identical time a 12 months earlier. A few of that may be attributed to quirks of the calendar. Apple launched its iPhone 12 final 12 months just a few weeks later than common, and because of this, its iPhone gross sales took successful. This 12 months, Apple caught to its typical schedule of releasing new iPhones in September.

All instructed, Apple mentioned it notched earnings of $20.5 billion, up 62% from the identical final 12 months. That interprets to $1.24 per share in revenue, off $83.36 billion in general income, which itself was up greater than 28% from the $64.7 billion reported final 12 months. But it surely was beneath analysts’ common estimates, which have been $1.24 per share in earnings on almost $84.9 billion in income, based on surveys published by Yahoo Finance.

“It is troublesome to foretell COVID,” Cook dinner mentioned. He added that he believes Apple’s nonetheless in a “materially higher” place than it was earlier this 12 months.

Apple’s inventory closed common buying and selling up 2.5% to $152.57 per share. The inventory’s risen almost 18% to date this 12 months, valuing the corporate at greater than $2.5 trillion.

Provide shortages

The tech business’s provide points stretch again greater than a 12 months. Initially, business executives mentioned, many corporations lowered orders for merchandise out of concern for decreased demand when the pandemic was simply beginning final 12 months. That, combined with waves of sickness and manufacturing shutdowns, led to provide shortages as individuals ramped up online shopping.

Chip shortages have prolonged nicely previous the tech business too. It is saved Sony from with the ability to produce enough of its PlayStation 5 consoles to meet demand. But it surely’s additionally saved Ford from being able to make its F-150 trucks.

Learn extra: Why your iPhone may never be “Made in America”

Apple’s Cook dinner mentioned that many of the provide shortages it is dealing with are amongst older chips, although the corporate did not say which merchandise or chips particularly it is referring to. However he did say that getting sufficient newer chips is not as a lot of a difficulty.

“What we’re doing is working with our companions, and ensuring that they’ve provide,” he mentioned. Apple’s reworked a few of its manufacturing, he added, to have as many merchandise prepared for chips as potential. That approach, a chip can roll off the manufacturing line, right into a product and delivery “as quick as potential.”

Macbook Pro 2021

Apple’s new MacBook Professionals have been amongst its most anticipated product upgrades this 12 months.

Dan Ackerman/CNET

By the numbers

Apple mentioned it set a report for Mac gross sales at almost $9.2 billion, up barely from the $9 billion a 12 months earlier, regardless of the struggles it is confronted to get merchandise to clients. 

Apple mentioned its success is primarily pushed by the corporate’s new M1 chips, microprocessing brains designed by the groups that work on the iPhone. These chips, which have been first launched final 12 months, have been well received by reviewers, who say they’re in a position to carry out nicely when in comparison with earlier Mac computer systems. Apple had relied on Intel chips to energy its computer systems for about 15 years.

“After almost a 12 months, I can say the Intel-to-M1 transition has been comparatively easy,” CNET reviewer Dan Ackerman wrote of the brand new Mac computer systems. “The very best factor I can say in regards to the M1 chip is that it is largely clear to the on a regular basis MacBook Air consumer, which is precisely what you need from an enormous under-the-hood change like this.”

Apple’s iPad gross sales jumped 21% to $8.2 billion. Its section referred to as “wearables, residence and equipment,” which incorporates the HomePod Mini and Apple Watch, jumped greater than 11% to just about $8.8 billion. Companies income, together with from the corporate’s $5-a-month Apple TV Plus service, rose 26% to just about $18.3 billion.

Apple mentioned almost a 3rd of its income now comes from growing nations. Gross sales in Better China almost doubled to $14.5 billion from the 12 months earlier, whereas gross sales within the Americas jumped 20% to $36.8 billion, Europe rose 23% to $20.8 billion, and Japan ticked up 19%. Income from the remainder of Asia Pacific rose 25% to $5.2 billion. | Apple warns of extra provide chain woes after iPhone 13 drives income surge


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