Antonio Berardi Designs New Affordable Luxury Brand TWOBC – WWD

MILAN — After years centered on creating his personal line, British Italian designer Antonio Berardi has taken up a brand new problem.

Whereas he has quickly put his luxurious label on maintain, Berardi has teamed with Italian manufacturing firm T.E.C. Srl, which produces for main world manufacturers, to launch a girls’s put on label, known as TWOBC.

“It’s about tremendous not-complicated garments,” mentioned Berardi, throughout a gathering at Milan’s “Storage” by Marina Guidi showroom, which takes care of the model’s worldwide gross sales. “I wished to create a set of items that I personally like, which are simple to put on and to combine and match, throughout the limits of my very own style.”

TWOBC RTW Spring 2022

TWOBC RTW Spring 2022
Courtesy of TWOBC

Whereas his Antonio Berardi collections have supplied compelling lineups together with completely different product classes, the designer admitted that retailers have all the time seemed on the model for attire. “There are not any attire right here,” mentioned Berardi, who within the new line created useful and stylish kinds that span from trenches and cargo pants to shirts, corset tops and miniskirts.

“After years collaborating with a variety of manufacturers, at one level I felt the will of launching our personal model,” mentioned Roberto Zanetto, founder, proprietor and chief government officer of T.E.C. Srl. “I believed that Antonio was the precise individual to staff up with as a result of he has a large worldwide imaginative and prescient, however on the similar time he has deep information of Italian craftsmanship, together with being a pure expertise as he demonstrated along with his collections.”

Admitting to having discovered the inspiration for a lot of items within the TWOBC spring 2022 assortment in his personal wardrobe, Berardi peppered the lineup along with his design signatures, spanning from heraldic buttons, maxi ornamental pockets with couture-ish daring volumes, passementerie particulars, in addition to his signature corsetry-inspired accents.

“What I actually like of Antonio’s aesthetic is the very private tackle femininity, that he was additionally in a position to switch into this challenge,” Zanetto mentioned. “I feel that over the previous few seasons, within the trend business, manufacturers tended to overuse avenue codes a bit an excessive amount of on the expense of femininity, that’s one thing that girls need of their wardrobe.”

Combining army vibes, “however extra in an off-duty framework,” as he mentioned, with sartorial parts, Berardi delivered a spring assortment centered on the usage of pure supplies, together with a punched cotton.

Primarily working a palette of solids, together with olive inexperienced and white, with neon touches, the designer additionally developed a energetic floral print with a Hawaiian vibe, paying homage to Montgomery Clift shirts within the traditional film “From Right here to Eternity.”

TWOBC RTW Spring 2022

TWOBC RTW Spring 2022
Courtesy of TWOBC

As Zanetto defined, TWOBC is positioned within the inexpensive luxurious market, that includes retail costs which are about 40 % decrease than these of world energy manufacturers.

“I preferred the thought of experimenting with a extra accessible sort of trend product,” Berardi mentioned. “I’m having fun with very a lot occupied with one thing very approachable, fast and type of easy-going, with out compromising with high quality and design.”

Whereas with the primary spring season TWOBC primarily focused main boutiques in Italy and Europe, Zanetto mentioned that from the autumn 2022 marketing campaign, the model will attempt to enter the North American and Asian markets.


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