Anne Klein, owned by WHP Global, signed a long-term licensing agreement with AP Deauville to launch a line of bath and body care products.
The first products will ship this month and will be available to select department stores, e-commerce, and specialty retailers across the United States and Canada.
“With self-care at an all-time high, we are delighted to partner with AP Deauville to bring a premium bath and body collection to Anne Klein Stanley Silverstein, Commercial Director at WHP Global, says it is one of the highest growth areas of the beauty market. “As the new year begins, we remain committed to expanding the Anne Klein product portfolio and giving customers a new way to experience and incorporate this timeless brand into their everyday lives. ”
Anne Klein’s Bath & Body collection includes a full line of bath, body care and spa products for women, including a range of restorative shower gels, scrubs and lotions, Radiance cleanser and cleanser, liquid hand soap, and soothing foaming shower gel.
In addition to Anne Klein, WHP’s brands include Joseph Abboud, Joe’s Jeans, William Rast, Lotto, Toys “R” Us and Babies “R” Us. The company generates about $4 billion in global revenue.
AP Deauville’s top consumer brands are Power Stick and Power Stick for Her, which focus on deodorants, body sprays, liquid body washes, and shampoos.
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https://wwd.com/beauty-industry-news/body-care/anne-klein-signs-a-p-deauville-for-bath-and-body-care-products-1235029394/ Anne Klein Signs A.P. Deauville for Bath and Body Care Products – WWD