Ann Demeulemeester Event at Pitti Uomo in January 2022 Postponed – WWD

UNTIL JUNE: In light of the increase in COVID-19 cases in Italy and elsewhere due to the impact of the highly infectious variant of Omicron, much-anticipated event by Ann Demeulemeester at the upcoming version of Pitti Uomo has been postponed.

The leading men’s trade fair from 11-13 January will take place in the IRL format, but health developments “prevent the organization of individual events in accordance with form, with all the necessary features,” said Lapo Cianchi, head of communications and special events at fair organizer Pitti Immagine, in a statement.

Ann Demeulemeester has been named a special guest of this edition and is expected to host an event at the former railway factory Stazione Leopolda on 12 January, to celebrate the brand’s 40-year history with the support of the Belgian brand. auxiliary word its new owner, Italian retailer Claudio Antonioli, acquired the Antwerp-based company in 2020.

The celebration is being carried over to the June edition of the men’s fair.

While the Belgian house and its owners remain secret about the details of the format, it is understood the event is set to flashback with sports models from previous seasons recounting the career of Celebrity designer and the brand’s journey after her departure from creative leadership in 2013.

“Over the past few weeks, we have been trying to adapt the project to the changing environmental conditions while ensuring maximum safety for all involved in production, but the project is slowly running out of steam. and no longer able to maintain. its original spirit,” says Cianchi.

News comes a day later Brunello Cucinelli decided to get rid of Pitti Uomo, choose to display her fall collection on trade exhibitionPitti Connect’s digital platform and through personal appointments at the brand’s showrooms in Milan, New York and Shanghai, with the help of a medical station that will examine clients and collaborate pellets in place.

Raffaello Napoleone, chief executive officer of organizer Pitti Immagine, insisted earlier this week that “even more stringent protocols” had been put in place to increase protection against Pitti Uomo and Pitti Bimbo.

“Over the past few weeks, we have taken into account that all of these things can affect participation trade exhibition, ”But he said that, overall, the numbers are going up, in terms of buyers and press.

“From the very beginning of the pandemic, Pitti Immagine made the choice to stay close to companies and buyers for the benefit of the entire fashion system. And since then, we have always stayed true to that choice, adapting to the evolution of the general situation, putting the company and our business under a lot of pressure,” continued Napoleone. “Ultimately, we were inspired by the choices made by the government, which decided at all costs to balance the indispensable protection of collective health with the inevitable protection of business activities. economic, necessary conditions for each other.”


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